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What are spruce, dandelions and hibiscus doing in Monday beer links?

MONDAY BEER LINKS, MUSING 4.25.16
REINHEITSGEBOT

The Reinheitsgebot – A Personal Voyage.
“Let the brewing traditions of Germany open and grow, to give the beer-drinking public what they want, and see a rejuvenation of German beer culture at a time when the trend has been away from beer.” [Via The Bitten Bullet]

NOT REIHEITSGEBOT

A short history of spruce beer part one: the Danzig connection.
A short history of spruce beer part two: the North American connection.
[Via Zythophile]
Foraging for Fonta Flora’s Appalachian Wild Ales.
[Via Serious Eats]
9 New Floral Beers That Don’t Remind You of Your Great Aunt Esther.
[Via bon appétit]
Spot a theme?

BACK TO REGULAR PROGRAMMING

The True Story Of Milton Glaser’s Best Client
“In the initial consultation, Steve Hindy had a couple ideas of what he wanted the brand to evoke. ‘I said Milton (Glaser), I want the Brooklyn Bridge, I want the Dodgers, I want every guy in Brooklyn to want to get this tattooed on his arm,’ Hindy says. ‘And Milton said, ‘Save something for me to do!”” [Via Fast Company]

Great Story, Shame It’s Not True.
It’s this simple: “Lots of pubs have fascinating stories attached to them but it’s a shame so few of them seem to be true.” [Via Boak & Bailey’s Beer Blog]

The deal that shook craft beer five years ago is still reverberating.
The deal is the sale of Goose Island Beer Co. to Anhueser-Busch InBev and founder John Hall says, among other things: “That’s one reason why there’s the High End today. That’s really equipped to sell a specific product, tell more stories and connect on-premise rather than in an off-premise way. Also, I think the biggest portion was the PR thing. When we said, ‘Trust us, it’s all about the beer,’ it is all about the beer — and the beer is as good [as], if not better than, it’s ever been. There’s more of it, there’s more creativity, and then, if you look at the employees, they’ve done better professionally and financially, those who have stayed. Those who didn’t? That’s their choice.” [Via MarketWatch]

Blogunitas: When Big Gets BIGGAR.
Greg Nagel has lots of pictures from the newest Lagunitas brewery. Meanwhile the story he posted last week (it got squeezed out of links here because there were so many) about what might be a new brewery in LA or might be fiction kept getting stranger. [Via OCBeerBlog]

Genesee becomes local craft’s big brother.
Genesee Brewery invites local (non-Genesee) brewers to sit in on its sensory panel and also opens its laboratory for outside use. Area brewers have borrowed equipment, been trained to count yeast, for instance, and Genny has provided analysis of beers.[Via Democrat & Chronicle]

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