Comments on: Truth in beer advertising http://appellationbeer.com/blog/truth-in-beer-advertising/ Tue, 22 May 2012 16:56:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: SteveH http://appellationbeer.com/blog/truth-in-beer-advertising/comment-page-1/#comment-22904 SteveH Tue, 20 Mar 2007 12:12:15 +0000 http://appellationbeer.com/blog/truth-in-beer-advertising/#comment-22904 <i>Lite beat out 21 other beers to win American-Style Light Lager.</i> Ee-yah. 22 lifeless, flavorless, mundane examples of the skill learned through marketing to brew the character right out of ingredients that could be put to far better use. There's no place to hide, but there's nothing <i>to</i> hide! Sorry, no disrespect to the World Beer Cup, but maybe they shouldn't even include this category. Just my .02¢ Lite beat out 21 other beers to win American-Style Light Lager.

Ee-yah. 22 lifeless, flavorless, mundane examples of the skill learned through marketing to brew the character right out of ingredients that could be put to far better use. There’s no place to hide, but there’s nothing to hide!

Sorry, no disrespect to the World Beer Cup, but maybe they shouldn’t even include this category. Just my .02¢

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