After much brain and soul searching, Alan McLeod has settled on the theme for the 50th Session: How Do They Make Me Buy The Beer?
Think about it. You have until April 1. Then post.
Alan points out the question is “multi-faceted.” The wording itself is intriguing. Does a brewery make you buy beer? Did a relatively few breweries once brainwash the American public into drinking pale, adjunct lager, virtually eliminating any other choice? Were jingles and billboards at sporting events and television commercials really that effective?
Sorry. Getting ahead of myself. April 1. Be there.