Trends, naked ambition and other weekly beer links

MONDAY BEER LINKS, MUSING 1.18.16

Why Farm-to-Keg Brewing is the Next Big Beer Trend.
I have a rooting interest here — one chapter in “Brewing Local” is about breweries on farms and the connection they make with drinkers. But some perspective is needed. Lickinghole Creek Brewing, which makes some terrific beers, may have sold about 3,000 barrels last year, but grew enough hops to use in a single batch. [Via Eater]

The Bare Minimum Number of Pubs.
“Thesis: any settlement — a village, estate or neighbourhood — needs, at the very least, two pubs.” [Via Boak & Bailey’s Beer Blog]

Professionalism, or The Role of the Blogger-The Comment
Geez, Louise, I hope this isn’t too complicated, but my favorite bit of reading this week was in a comment. So this link will take you directly to the comment. It’s worth your time to scroll back to the top for context.[Via Seeing the Lizards]

Did Wine Blogs Die Without a Funeral?
[Via Fermentation]
Pffft! That’s the sound of the wine blog bubble bursting.
[Via Steve Heimoff]
And while we’re on the topic of blogging, I’m not sure that searching for the term “beer blogs” is the best way to measure the interest in them, but here is a beer-wine comparison.

China Embraces Craft Beers, and Brewing Giants Take Notice.
“Other advertisements featured Budweiser Supreme being poured in a restaurant by a waiter wearing white gloves. In the summer, women in their 20s, wearing dresses with Corona or Budweiser logos and sometimes long white boots, were often seen milling around the bars and chatting with customers in the upscale Sanlitun area of Beijing.” [Via New York Times]

A Basel Brewery and its Beeronomics
Are craft beer and mass-produced beer complements or substitutes? And here’s why small Swiss breweries won’t be exporting their beer to Germany soon: “Our living standard in Switzerland is very high. We [Swiss] earn a lot so we can pay these prices. But when you go to Germany and offer a price like [you do] in Switzerland, they say that you’re stupid and it’s not possible.” [Via Huffington Post]

Here’s a crash course in craft beer marketing.
And one more about the business of beer. [Via MarketWatch]

Via Twitter

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