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This wasn’t in Jack McAuliffe’s business plan

This from the zoning application by The Rare Barrel in West Berkeley (California):

“We will be a gathering place for artisanal brewers, home brewers, beer enthusiasts and food lovers in general. We will bring to Berkeley well-paying jobs both in the brewery and the retail area that do not require an advanced degree.”

The headline on the story: City approves sour-beer brewery for ‘beer geeks.’

This probably made it easier for those sitting on the the zoning board to give the application a thumbs up: “The brewers will contract with several existing breweries to produce wort, an early stage of the beer, in kettles off-site so as to avoid ‘bakery’ type odors associated with brewing.”

4 Responses to This wasn’t in Jack McAuliffe’s business plan

  1. Thomas March 20, 2013 at 4:57 am #

    Ah California “so we want the brewery, but you know without that brewery smell.”

    I can get the lack of equipment or investment to brew onsite initially but this just, well, silly.

    • Stan Hieronymus March 20, 2013 at 5:35 am #

      If the wind is right when you leave the Jelly Belly factory in Fairfield (California) – a popular tour – you can smell wort from A-B’s Fairfield brewery. Don’t know who was in charge of zoning there.

  2. Bailey March 20, 2013 at 5:10 am #

    Eeew! ‘Bakery odors’ are so disgusting! (I am very confused by this story.)

  3. SteveH March 20, 2013 at 5:44 am #

    I’m with Bailey — who doesn’t like the aromas from a good bakery? Although, I don’t often equate that with beer brewing — though I enjoy both olfactory sensations greatly.

    Burlington, WI is home to a Nestle chocolate factory — you can smell the great aromas almost upon crossing the town line… I don’t think anyone’s complained. Maybe visitors from Berkeley. 😉

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