Let’s get the disclaimers out of the way up front. This video was made to promote a bunch of businesses — Illinois breweries and Chicago Craft Beer Week specifically. The word “movement” will once again be tossed around, but you don’t have equate some guy (mostly guys in this production) who hopes to earn a living making beer with Rosa Parks.
It’s a good look at what’s happening on the micro level.
The tagline for the video is “We Are Illinois Craft Beer – Celebrating Neighborhoods.” Toward the end, one of the brewers says, “I don’t think it is over until every beer on the shelf is from Illinois.” Of course, that’s not happening. Sometimes when people want beer from a place it is from the local place. Other times it is from exotic place or a place they have visited. Of course, other times they don’t give a hoot about place.
Local brewers should team up with farmers markets if they really want to push this localist vibe. Don’t let the perfect be the enemy of the good.
I can’t wait for a craft beer trade association to partner with a regional geologists professional organization to expound upon the local subsurface strata and water quality … to hip-hop on YouTube.