‘The original craft beer’ – Guesses?

MONDAY BEER LINKS, MUSING 04.07.14

Brown’s beer: How mainstream is craft beer? There’s that “c” word again, and a reminder it means something a little different in every country. You’ll need to read the article to get the background on “world beer” but this likely makes since to you anyway: “So now we’re starting to see the same aggressive obfuscation in craft that we got with world beer. Stella Artois was originally ‘crafted’ for Christmas. Guinness is privately referring to itself as ‘the original craft beer’.” [Via London Loves Business]

Ground zero for beer? I ask this question seven years ago. I thought about because I just read that the Craft Brewers Conference will attract 8,000 attendees this week. Many international visitors are already in Denver to judge the World Beer Cup before the conference starts officially on Wednesday. Sixteen hundred attended CBC in Austin in 2007, compared 1,950 when Austin previously hosted the conference in 1995. That’s a five-fold increase in seven years, more modestly four times growth in 19 years — whatever that means.

What the return of Yuengling to Boston means to smaller breweries. Just a “fling” or something with larger implications? [Via The Boston Globe]

The Actual Multi-Dimensional Beer Universe. This will either make you think hard, or give up thinking altogether because it is kinda hard. [Via A Good Beer Blog]

Superstar winemakers. Turns out the notion is relatively new – “Call it the People-magazinization of the industry.” [Via Steve Heimoff]

3 thoughts on “‘The original craft beer’ – Guesses?”

    • Personally, I’m trying to decide if you make more or less sense after a couple of (low alcohol) beers.

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