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The Curmudgeon on swillocracy

Roger Baylor (aka the Potable Curmudgeon) has a much more entertaining take on Miller new ad campaign to position Miller Lite “as a smarter, more intelligent light beer” than previously presented here.

You too should wish you could craft lines such as:

Miller is preparing to tout its eternally insipid Lite with a campaign that exalts rules of living for men, and features a motley collection of hack celebrities swilling alcoholic soda pop straight from the bottle.


In fact, the megabrewer’s current television advertising spots are so abysmal that they make the ubiquitous fast food and automotive envy blurbs seem Shakespearean by comparison.

Find time to read all of “Corporate bored rooms of the swillocracy.”

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