Comments on: The business of beer http://appellationbeer.com/blog/the-business-of-beer/ Thu, 11 Mar 2010 21:39:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stan Hieronymus http://appellationbeer.com/blog/the-business-of-beer/comment-page-1/#comment-261883 Stan Hieronymus Sat, 14 Nov 2009 21:48:37 +0000 http://appellationbeer.com/blog/?p=2349#comment-261883 I talked to one Bud Light drinker who finishes off the evening with Bud Light Lime because of the refreshing/drinkability factor. Just reporting what I was told. I talked to one Bud Light drinker who finishes off the evening with Bud Light Lime because of the refreshing/drinkability factor.

Just reporting what I was told.

]]> By: Neal Stewart http://appellationbeer.com/blog/the-business-of-beer/comment-page-1/#comment-261857 Neal Stewart Sat, 14 Nov 2009 18:44:50 +0000 http://appellationbeer.com/blog/?p=2349#comment-261857 Thanks for posting a link to my thoughts, Stan. And I gotta say that I'm really surprised about the Bud Light Golden Wheat observations. As always, sustainability is the question, but it does seem like Bud Light Lime is going to be around for a while and maybe BL Golden Wheat has some legs. But But Light core brand's numbers were negative in October. Maybe consumers are just sick of light beer with no taste? Thanks for posting a link to my thoughts, Stan.

And I gotta say that I’m really surprised about the Bud Light Golden Wheat observations. As always, sustainability is the question, but it does seem like Bud Light Lime is going to be around for a while and maybe BL Golden Wheat has some legs. But But Light core brand’s numbers were negative in October. Maybe consumers are just sick of light beer with no taste?

]]> By: Jonathan Baker http://appellationbeer.com/blog/the-business-of-beer/comment-page-1/#comment-261296 Jonathan Baker Thu, 12 Nov 2009 19:09:19 +0000 http://appellationbeer.com/blog/?p=2349#comment-261296 Craft beer is serious business. Thanks for the post, Stan. These are the gems us start-up folks look forward to reading. Craft beer is serious business. Thanks for the post, Stan. These are the gems us start-up folks look forward to reading.

]]> By: Alan http://appellationbeer.com/blog/the-business-of-beer/comment-page-1/#comment-260816 Alan Tue, 10 Nov 2009 19:01:51 +0000 http://appellationbeer.com/blog/?p=2349#comment-260816 Hmm... Isn't that price informed by the volume that Old Rasp' regular would carry compared to other smaller micros? What is the reason that X+barrel is not less than Y+barrel where X<Y? I still, however, do not believe the price inputs have been well enough explained and sympathize with the purchaser. One can only bother with the facts when the facts are provided. When I found out that corked 750 ml bottles can add 2.00 to the retail cost, I was dumbfounded as to why anyone would use them who is not seeking to fake the price up to create exclusivity. Hmm… Isn’t that price informed by the volume that Old Rasp’ regular would carry compared to other smaller micros? What is the reason that X+barrel is not less than Y+barrel where X<Y?

I still, however, do not believe the price inputs have been well enough explained and sympathize with the purchaser. One can only bother with the facts when the facts are provided. When I found out that corked 750 ml bottles can add 2.00 to the retail cost, I was dumbfounded as to why anyone would use them who is not seeking to fake the price up to create exclusivity.

]]> By: Stan Hieronymus http://appellationbeer.com/blog/the-business-of-beer/comment-page-1/#comment-260812 Stan Hieronymus Tue, 10 Nov 2009 18:16:11 +0000 http://appellationbeer.com/blog/?p=2349#comment-260812 I was thinking about a recent discussion - which I couldn't find with a quick look this morning - in which a participant explained he thought the bourbon barrel version of Old Rasputin was overpriced because the regular version cost less than from many other breweries. So to justify a higher price for the bourbon barrel should they raise the price of the regular version ($8.99 a 4-pack in our parts)? I was thinking about a recent discussion – which I couldn’t find with a quick look this morning – in which a participant explained he thought the bourbon barrel version of Old Rasputin was overpriced because the regular version cost less than from many other breweries.

So to justify a higher price for the bourbon barrel should they raise the price of the regular version ($8.99 a 4-pack in our parts)?

]]> By: Alan http://appellationbeer.com/blog/the-business-of-beer/comment-page-1/#comment-260810 Alan Tue, 10 Nov 2009 18:12:25 +0000 http://appellationbeer.com/blog/?p=2349#comment-260810 "...Quite often pricing, to the understandable chagrin of brewers since some participants don’t bother with facts..." I take it that the reverse is also true as I have seen statements about price from brewers that would make a enterprise software salesman on commission blush. “…Quite often pricing, to the understandable chagrin of brewers since some participants don’t bother with facts…”

I take it that the reverse is also true as I have seen statements about price from brewers that would make a enterprise software salesman on commission blush.

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