Comments on: The best selling US beers, circa 2007 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/ Tue, 22 May 2012 16:56:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Brian Cobb http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-199146 Brian Cobb Tue, 24 Mar 2009 03:00:09 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-199146 As of 3-23-09 miller is ranked right above the budweiser brand. This trend is due to A-B's huge market failure with bud-select. It canobolized budweisers strength by playing the "same taste, less calories" card. Miller lite on the other hand jumped from #4 in 2006 to #2 present. Simply by doing the old "pepsi challenge" with bud light. It compared itself to the #1 selling beer in the world, and grabbed a few rankings. If I had to hypothesis' about Miller lite ever reaching #1, I would say they need to strike while the iron's hot.... As of 3-23-09 miller is ranked right above the budweiser brand. This trend is due to A-B’s huge market failure with bud-select. It canobolized budweisers strength by playing the “same taste, less calories” card. Miller lite on the other hand jumped from #4 in 2006 to #2 present. Simply by doing the old “pepsi challenge” with bud light. It compared itself to the #1 selling beer in the world, and grabbed a few rankings. If I had to hypothesis’ about Miller lite ever reaching #1, I would say they need to strike while the iron’s hot….

]]> By: Stan Hieronymus http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-102328 Stan Hieronymus Thu, 14 Feb 2008 18:53:10 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-102328 Perhaps in the 19th century before anybody began widespread distribution. Miller was just one of many breweries in a tier below A-B until Philip Morris bought it in the 1970s. Perhaps in the 19th century before anybody began widespread distribution. Miller was just one of many breweries in a tier below A-B until Philip Morris bought it in the 1970s.

]]> By: steve peters http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-102311 steve peters Thu, 14 Feb 2008 17:39:51 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-102311 has miller products ever out sold budweiser has miller products ever out sold budweiser

]]> By: Wally http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-65959 Wally Fri, 16 Nov 2007 13:10:34 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-65959 I could not figure how Shiner Bock made the list till a recent trip to Texas. When I asked whats on draft the answer was, we have all kinds, There is Bud Light, Miller Lite, Coors Light, Mich Ultra and Shiner Bock. Shiner Bock please. I could not figure how Shiner Bock made the list till a recent trip to Texas.
When I asked whats on draft the answer was, we have all kinds, There is Bud Light, Miller Lite, Coors Light, Mich Ultra and Shiner Bock.
Shiner Bock please.

]]> By: Dan Taylor http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-56812 Dan Taylor Fri, 26 Oct 2007 12:57:04 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-56812 Very interesting list and I agree with the comments about East Coast bias. I would have definitely thought that SA outsold Sierra Nevada. Really glad to see Black Butte Porter in the Top 15. Had this when I was at the Freaking Frog in Vegas a year or so ago. One of the owners told my brother and me that it was the perfect porter if we were planning on having "a session". When our "session" was complete about eight hours after we arrived we had a new favorite beer. Unfortunately, I can't get it in stores here and have had to have it shipped from the outside world. Very interesting list and I agree with the comments about East Coast bias. I would have definitely thought that SA outsold Sierra Nevada. Really glad to see Black Butte Porter in the Top 15. Had this when I was at the Freaking Frog in Vegas a year or so ago. One of the owners told my brother and me that it was the perfect porter if we were planning on having “a session”. When our “session” was complete about eight hours after we arrived we had a new favorite beer. Unfortunately, I can’t get it in stores here and have had to have it shipped from the outside world.

]]> By: Stonch http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-56655 Stonch Thu, 25 Oct 2007 11:02:35 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-56655 Eric - yes - Brooklyn Lager is sold out of London. It's listed nationally by Sainsbury's and Tesco, two of our biggest supermarket chains. Other places sell it too. Eric – yes – Brooklyn Lager is sold out of London. It’s listed nationally by Sainsbury’s and Tesco, two of our biggest supermarket chains. Other places sell it too.

]]> By: Loren http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-56654 Loren Thu, 25 Oct 2007 10:59:15 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-56654 "It’s interesting to compare sales with visibility. Rogue has national distribution, so is more well-known that Deschutes, but Deschutes has been growing fantastically fast. You look in any fridge in Portland and the most likely beer you’ll see is Deschutes." Says a LOT for expansion wants and needs, or lack thereof. Good on them to focus locally though. “It’s interesting to compare sales with visibility. Rogue has national distribution, so is more well-known that Deschutes, but Deschutes has been growing fantastically fast. You look in any fridge in Portland and the most likely beer you’ll see is Deschutes.”

Says a LOT for expansion wants and needs, or lack thereof. Good on them to focus locally though.

]]> By: Stan Hieronymus http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-56560 Stan Hieronymus Wed, 24 Oct 2007 19:09:46 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-56560 Jeff, IRI obviously is interested in SKUs - thus the Sam Adams packages. Their list only went 15 deep, but (following the guidelines the Brewers Association laid out and I don't agree with) listed Blue Moon as super premium. I moved it into the craft list and bumped out No. 15 - New Belgium seasonal. I think the seasonal listings do remind us people are looking for variety. Jeff, IRI obviously is interested in SKUs – thus the Sam Adams packages.

Their list only went 15 deep, but (following the guidelines the Brewers Association laid out and I don’t agree with) listed Blue Moon as super premium. I moved it into the craft list and bumped out No. 15 – New Belgium seasonal.

I think the seasonal listings do remind us people are looking for variety.

]]> By: Jeff http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-56549 Jeff Wed, 24 Oct 2007 17:27:37 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-56549 It's interesting to compare sales with visibility. Rogue has national distribution, so is more well-known that Deschutes, but Deschutes has been growing fantastically fast. You look in any fridge in Portland and the most likely beer you'll see is Deschutes. A quibble on the list: "Sam Adams Seasonal" and "brewmasters reserve" slots are suspect. I get how you got there, but that represents more than one beer, which doesn't represent "best selling" quite accurately. I'd like to see them bumped and the 16th and 17th added to the list. Also, you might scrap Blue Moon and Shiner, but those are also quibbles. It’s interesting to compare sales with visibility. Rogue has national distribution, so is more well-known that Deschutes, but Deschutes has been growing fantastically fast. You look in any fridge in Portland and the most likely beer you’ll see is Deschutes.

A quibble on the list: “Sam Adams Seasonal” and “brewmasters reserve” slots are suspect. I get how you got there, but that represents more than one beer, which doesn’t represent “best selling” quite accurately. I’d like to see them bumped and the 16th and 17th added to the list. Also, you might scrap Blue Moon and Shiner, but those are also quibbles.

]]> By: Stan Hieronymus http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/comment-page-1/#comment-56529 Stan Hieronymus Wed, 24 Oct 2007 13:34:47 +0000 http://appellationbeer.com/blog/the-best-selling-us-beers-circa-2007/#comment-56529 Loren - Deschutes produced 159,000 barrels, while Rogue was at 52,000 (less than New Glarus). Alaskan is the smallest with a beer on the list (106,000). Eric - The Brooklyn sold in the UK - as all Brooklyn beers except the new Local One - is brewed at FX Matt. Brooklyn sold 58,000 barrels in 2006, about 80% of that made at Matt. Loren – Deschutes produced 159,000 barrels, while Rogue was at 52,000 (less than New Glarus). Alaskan is the smallest with a beer on the list (106,000).

Eric – The Brooklyn sold in the UK – as all Brooklyn beers except the new Local One – is brewed at FX Matt. Brooklyn sold 58,000 barrels in 2006, about 80% of that made at Matt.

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