A beer niche is a niche is a niche

The United States was not exactly a beer drinking nation in 1810. According to American Breweries II per capita consumption amounted to less than one gallon per man, woman and child.

The number grew to about 20 gallons shortly before Prohibition and amounts to 21-plus gallons today. Or roughly 81.6 liters, compared to 157 liters for the Czechs (Bavarians drink about the same amount).

It depends a little bit on how you define craft beer, but if we throw Blue Moon White into the mix then per capita consumption of craft beer amounts to about one gallon.

Two hundred years later.