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Don’t drink the Mild Kool-Aid

Brace yourself now that Hobsons Mild, at 3.2% a session beer if there ever was one, has won Champion Beer of Britain.

We’ll be reading about how great Milds are. Same with session beers. And so on.

Take it all with a grain of salt. This is not a Turning Point. It will not change what we drink in America one bit.

The American beer revolution has been powered by what Tomme Arthur of Lost Abbey Brewing fondly calls flavor-driven beers. They don’t have to be 12% abv, but generally they are stronger than 3.2%.

Consider these top sellers: Samuel Adams Boston Lager (4.9% abv), Sierra Nevada Pale Ale (5.6%), Blue Moon Belgian White (5.4%), and New Belgium Fat Tire (5.3%).

Not extreme, not low alcohol. Seems to be working pretty well.

Hard as it is, I’ll stop there.

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