Florian Seitz

Hops link-o-rama

Seitz Farm TerroirThis is happening Saturday and I won’t be there. Who is scheduling my life? Wait, by the time the first beer is poured Saturday at the Urban Chestnut Brewing Hopfenfest I will have already done Saturdays at the Kernel, seen Helen Mirren in The Audience and, the time difference being what it is, be settling in for a pint of something on cask.

As greedy as it might be I’ll still pause a moment and wish somebody could put a glass of Seitz Farms Terroir Lager in front of me. Florian Seitz, who I have visited at the family farm in the heart of Bavaria’s Halltertau hop growing region, will in St. Louis to watch drinkers try a beer made with his hops. He doesn’t get to do that very often. “As a grower you are proud when you see what happens with your hops, when the product made from your own product is good,” he said when I was at the farm.

I’d like to see the look on his face Saturday.

And while we’re talking hops:

* More on how opinion has changed about what makes for good hop aroma (in some cases, of course) from Ed Wray.

Descriptions of new varieties used to be accompanied by notes on what percentage of them you could use before the flavour became unacceptable, and I once spoke to a retired Allied brewer who said he was only allowed to use a maximum of 25% Bramling Cross.

For further reading, see Rejected in 1960, Rejoiced in 2015? (Or buy the book.)

Made With British Hops* The British Hop Association has a new logo for brewers to use on pump clips, bottle labels and marketing materials. From the press release: “Ali Capper of the British Hop Association said ‘As a result of our recent work to promote British Hops, brewers were getting in contact wanting to promote the Britishness of their beer and I realised that we needed a new customer-facing logo. We’ve created something that will work at very small or larger sizes, that is clearly British and that promotes the provenance of British Hops.'”

The logo is available at the British Hop Association web site.

Ales for ALS* More hops with numbers, and in this case to support ALS research. Almost three dozen breweries have already signed up for Ales for ALS. Loftus Ranches and Hopunion are giving away a blend of proprietary hops to participating brewers, who will donate a donate a portion of the sales of the beers they make with them to ALS TDI, the world’s leader in ALS research.

The geeky details: Vinnie Cilurzo of Russian River Brewing and John Mallett of Bell’s Brewery designed the blend of 35% HBC (which stands for Hop Breeding Company) 462, 25% HBC 369 (otherwise known as Mosaic), 30% HBC 344, and 10% HBC 366.

The ALS Therapy Development Institute (ALS TDI) aims to discover and develop effective treatments and a cure for ALS.

‘Tis the hop harvest season

Hop at the Seitz farm in Halltertau

These hops will be headed from Germany to St. Louis soon enough, although not in this form. More about that below.

Last month Tony Redsell, who is now in the midst of his 63rd hop harvest, interrupted our conversation to answer a phone call. He patiently and quickly explained the basics of hop harvest, both past and present. “We’re coming to the silly season,” he explained after he hung up. “Every editor thinks, let’s have an article on hops. ‘Hopping down in Kent.'”

Redsell is one of England’s best and best known hop farmers, although hops cover just 200 of the 3,000 acres that make up his various farms in Kent, southeast of London. “I’m not known internationally for my cherries,” he said, laughing. He might have added they are consider some of the best in Kent, also known at “The Garden of England.”

Not everybody agrees how romantic it was for Londoners to “hop on down to Kent” each year to live in huts and pick hops until their hands were black with resin. But it makes a nice story and hops are a great visual, including video.

It makes me realize “Romancing the Hop” might make an even better title for a book than “For the Love of Hops.” My Twitter feed is littered with news about harvest (or “fresh hop” or “wet hop”) beers right now – like this. And the stories aren’t just out of traditional hop growing areas. Jeff Alworth did a nice job of summarizing several yesterday. Throw San Diego to the mix, then consider Jeff’s conclusions.

It’s great fun and exciting. Those hops at the top will be pelletized before they are shipped to St. Louis, but freshly cut (thus “wet”) hops will soon by on the way from Yakima. Next week brewers in several small St. Louis brewers will toss them into kettles, producing beers for the Fresh Hop Beer Festival Oct. 22 at Schlafly Bottleworks in Maplewood.

Just to be clear, I marked the date on our calendar more than two months ago. We plan to be there, but I’m just as excited about finding out what the Urban Chestnut Brewing beers made with Hallertau Mittelfrüh hops from the Seitz farm outside of Wolnzach taste like.

Before winemakers co-opted the word terroir it meant something more general. Grand dictionnaire universel du XIXe siècle, Pierre Larousse’s nineteenth-century French dictionary, defines terroir as “the earth considered from the point of view of agriculture.” It describes le goût de terroir as “the flavor or odor of certain locales that are given to its products, particularly with wine.”

Hops bound for Urban Chestnut BrewingNot a month ago Florian Seitz led me up hills and under hop trellises on his family’s farm. His great grandfather first planted hops on it in 1869, and it was a farm even before that. As well as hops they grow corn, wheat and other cash crops, and trees (some become chips, others wood for logs). Florian took over the farm in 2008, but his father still walks the fields regularly and takes charge of drying the hops during harvest.

I’d be a liar if I suggested that in a blind tasting I could say, “This Mittelfrüh came from land I walked on and that one didn’t.” (Heck, Redsell’s East Kent Goldings regularly medal in the Annual Hop Awards and he’ll admit he can’t always tell the difference between his Goldings and those of a neighbor.) But to me it makes a difference that I walked through the hop yards and that the wood beams in the drying barn were hand-crafted in 1904.

I first met Seitz last March in St. Louis. Representatives of the association of German Hop Growers visited Urban Chestnut Brewing after attending the Craft Brewers Conference in San Francisco, Seitz included. It was a good excuse for UCB to throw its first festival, called Hopfenfest. At the time, UCB co-founder and brewer Florian Kuplent contracted to buy Mittelfrüh from Seitz.

Most of those will arrive as pellets, but Seitz is also be shipping a relatively small bale of cones (second photo). “As a grower you are proud when you see what happens with your hops, when the product made from your product is good,” Seitz said.

“For the brewers it is good to see where your products are grown,” he said.

Likewise for us drinkers.

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Thanks to Florian Seitz for sending the fresh photos.