Now this is getting personal.
Stone XII will not be a hop bomb.
Kind of takes your breath away, doesn’t it? It gets worse. Ballast Point has quit bottling Dorado, one of the style-defining Double (some say Imperial) IPAs. A beer that a beer brewing chemist once described this way: “‘Savage’ flavor but not taste. Hoppy. Hoppy. Hop. Hop.”
Pete Rowe of the San Diego Union-Tribune (who consistently offers some of the best daily newspaper reporting on beer) gets down and dirty with what the hop shortage means in San Diego.
We knew higher beer prices were coming (and in some cases had already arrived). Rowe reports six-packs from Stone Brewing, most of which cost $7.99, will be marked up an additional $1 to $1.50 as of today.
The choice would be to change recipes, and to abandon Stone’s bold hop signature. Co-founder Greg Koch said that won’t be happening.
Koch insisted that the brewery’s regular lineup of beers, including Arrogant Bastard Ale, will remain as aggressively hopped as ever. But the Escondido brewery has been forced to make some changes.
Every summer, Stone issues an anniversary ale (the year marked by Roman numerals), a brew that typically reflects the company’s belief that hops are bitter and more hops are better.
Not this year. “That decision has been made for us,” Koch said. “It won’t be über-hoppy, as anniversary ales have been in the past.”
Rowe’s got more news from San Diego hmmm . . . Pure Hoppiness but also asks the elephant-in-the-room-question.
Will drinkers abandon Sierra Nevada, Green Flash, et al. for cheaper, mass-marketed beer?
Koch answers that question with a question.
“Or will they buy less? There are a lot of question marks out there.”