It’s Monday, so muse on this link from Parade magazine. Two bits of drink related information in the same story:
– The birth of the Corona-and-lime ritual. Did this trend really become a trend because a bartender wanted to see if he could start a trend?
– Oom-pah-pah, ein Deutsche bier, bitte. From the story: “British researchers played either accordion-heavy French music or a German brass band over the speakers of the wine section inside a large supermarket. On French music days, 77% of consumers bought French wine, whereas on German music days, the vast majority of consumers picked up a German selection. Intriguingly, only one out of the 44 customers who agreed to answer a few questions at the checkout counter mentioned the music as among the reasons they bought the wine they did.”
I’d have been more impressed if the customers had put back wine on German music days and gone with beer.
The squib in Parade has a major flaw. As a longtime resident of Mexico (a long time ago), I recall bartenders routinely putting a slice of lemon (Mexicans don’t call ’em limes, they call ’em lemons — even if they’re limes. But let’s don’t go there…) on glasses of beer in fancy places like tourist hotels in the 1960s.
Then, riding the train from Nogales to Mazatlan where i lived in the 1970s, I started seeing people sticking a lime on top of cans of Tecate. That practice became ubiquitous, but only on Tecate cans. Corona came along years later and adopted the practice. In the 70s and 80s we used to go to Tijuana fairly regularly. It’s a place where Corona is/was popular and I didn’t see the lime on a Corona until the late 80s.
As far as the music links, maybe some Los Mocosos or Los Lonely Boys or some Santana for pairing with the Aztlan Winter Ale? Or would some Ziggy Marley be a bit more appropriate?
Yeah,,I say spice it up!