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So this is why they called their first born ‘Wheat Ale’

Co-founder Tom Schlafly, and I guess everybody else at the St. Louis Brewery (which makes Schafly beer), suddenly put this brewery-turning-21 stuff into an entirely new context.

In this case as well as the importance of context there’s the matter of repercussions. Schalfly Beer turned 21 years old last week. Sometime after that a child would have been conceived under the influence of likely more than one Schlafly beer. The company would like to make sure that bit of history isn’t lost, as Schlafly explained in the employee blog.

As most remaining ARs (adult readers) realize, Schlafly Beer celebrated its 21st birthday on December 26, 2012. Thus, according to my calculations, the first baby conceived by one or both parents under the influence of our beer is likely to celebrate his or her 21st birthday sometime in the fall of 2013. The obvious way to recognize this individual would be to buy him or her a beer on his or her birthday. The problem, however, is that this person is not yet old enough to drink legally. As a socially responsible company we are not allowed to market to this person, whoever he or she may be. We can, however, reach out to the conceiving parents, which is exactly what we’re doing.

If any of you amorous readers (yet another kind of ARs), think you may be the parents of the first baby conceived under the influence of Schlafly Beer, we encourage you to share your story by sending it to I’m not exactly sure what kind of recognition we plan to give to the individuals involved (conceivers and conceived) and would welcome recommendations on this point from other ARs. Depending on the response, we may post parental recollections of moments of conception on line and let ARs help us decide what kind of recognition would be appropriate. It might even be worth posting maternal and paternal memories separately and comparing them for consistency. Embarrassed offspring will not be allowed to comment until after they’ve celebrated their 21st birthdays, by which time their parents’ stories will have gone viral and it will be too late.

Benjamin Braddock: Goddamn, that’s great. So old Elaine Robinson got started in a Ford.


Why “Wheat Ale” rather than “Pale Ale”? See Stephen Hale’s explanation.

One Response to So this is why they called their first born ‘Wheat Ale’

  1. SteveH January 3, 2013 at 4:52 pm #

    Oh, I so love obscure references — especially the cinema type. 😉

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