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Shouldn’t every dinner be a beer dinner?

Beer belongsFlying Dog Brewery, based in Denver, has launched a stand alone site dedicated to beer dinners.

It’ll be interesting to follow how this plays out, since right now the information posted is Flying Dog centric. This certainly could be a great resource.

There’s a category for promoting dinners, which would allow brewpubs, restaurants and even organizations (say a local homebrew club) to promote events. Will they want to do this within the Flying Dog pound? We’ll see.

Visitors may also submit beer dinner ideas or review dinners. “We want to educate beer aficionados about the entire beer dinner concept, show people how pairing food with beer can really be a remarkable experience and help them be in-the-know on this hot new trend,” Flying Dog director of marketing Neal Stewart says in a press release.

The notion that fine food and fine beer belong together is hardly new, but is still gaining momentum. Lucy Sanders’ The Best of American Beer and Food: Pairing & Cooking with Craft Beer has just gone to press, and you can expect plenty of articles about cooking with beer and pairing food with beer throughout the fall.

You’re going to want to read about beer and food somewhere, and this may turn out to be a fine place to “shop” for recipes, full menus or just plain tips.

About the photo above: Flying Dog has a bunch of delicious looking photos at the site. But I went with one from the “Beer Belongs” campaign of almost 50 years ago because I love those old illustrations (they ran in mass circulation magazines – also becoming a throwback).

2 Responses to Shouldn’t every dinner be a beer dinner?

  1. Neal Stewart August 26, 2007 at 4:10 pm #

    Great point – every dinner SHOULD be a BEER DINNER!

    As the Director of Marketing for Flying Dog, I’ll respond to the question posed regarding the content. We definitely want restaurants, brewpubs, homebrewers and even our fellow craft brewers to submit content. In fact, the long-term success of this website is depentdant on it.

    Although we will certainly let people simply promote Beer Dinners, by just submitting the basic information: time, date, place, cost, etc. – we encourage everyone to submit pictures, recipes and reviews. The more information, the better!

    One of the things I like about the site is that it shows people how to do this at home, even if it is just one or two courses from the menu. So recipes on how to prepare the course is extremely important.

    Cheers, Neal

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  1. Official Flying Dog News Blog Press Releases Beer Information - August 27, 2007

    [...] Appellation Beer made a great point – Shouldn’t every dinner be a “Beer Dinner”? [...]

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