From Shanken News Daily:
Tenth & Blake, the MillerCoors craft beer unit, has begun testing Blue Moon Vintage Blonde Ale, a wheat beer produced with Chardonnay grape juice, in five markets. Tenth & Blake president Tom Cardella told Shanken News Daily that Vintage Blonde, which is packaged in 750-ml. bottles, is expected to be one in a “specialty series of higher-alcohol beers” marketed under the Blue Moon banner. Cardella added that Blue Moon Grand Cru, a limited-edition small-batch beer first launched in 2009 and retailing at around $10 to $11 a 750-ml. bottle, has received favorable consumer response. Tenth & Blake describes Vintage Blonde — which is being tested now through mid-September in Seattle, Colorado Springs, Chicago, Rochester and northern New Jersey — as “sessionable,” meaning that its profile is well-suited for several servings in a single occasion. The product is being sold in a limited number of grocery stores, liquor stores and about 20 on-premise accounts.