Host Nathan Pierce has posted the topic for The Sessions #98: Cans or Bottles? It is pretty simply:
What’s your perspective?
Will you write from the consumer point of view? From which kind of packaging do you prefer to drink beer? Why do you prefer that packaging?
Will you write from a manufacturer perspective? How do you want your brand portrayed? Which packaging suits your beer best?
Will you write from a distributors perspective? Which packaging do you prefer to transport and stock at retail locations?
Hope to read what you have to say on April 3.
Cans, every time.
For the brewer – cans protect the product better from light and oxidation, improving the chances my customer will enjoy fresh product.
For the distributor – cans are more durable than bottles, stack more easily, and cost less to ship than glass, saving fuel costs.
For the retailer – cans are shorter so I can make more efficient use of available cooler space. Cans offer more branding real estate than a dye-cut paper bottle label.
For the consumer – cans cool faster, are lighter than glass, and can travel to places where glass isn’t welcome. Cans are easier for me to dispose of, again being light and widely accepted for recycling.
Personally, my preference for cans is so complete it has shaped my brand preferences. Craft brewers with canned offerings get 90% of my beer money. I have heard the environmental impact of cans equals glass (owing to the environmental costs of bauxite mining) but nonetheless for me it’s all about cans.
Thanks for helping with the announcement!
I’m working on the roundup…