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Session #94: Just another cog in the industrial beer complex

The SessionThe topic for The Session #94 today is: “Your role in the beer ‘scene’. What it is.”

Host Adrian Dingle provided this guidance: “So, where do you see yourself? Are you simply a cog in the commercial machine if you work for a brewery, store or distributor? Are you nothing more than an interested consumer? Are you JUST a consumer? Are you a beer evangelist? Are you a wannabe, beer ‘professional’? Are you a beer writer? All of the above? Some of the above? None of the above? Where do you fit, and how do you see your own role in the beer landscape?”

Since he first posted the topic, I’ve been trying to decide if I should call myself a “cog” even though I don’t draw a paycheck from any brewery. By writing about beer I publicize beer. And all publicity is good publicity, right? So there you have it. Enough about me. More interesting is what I get to see and write about. Here’s what I saw this morning:

Davo McWilliams

That’s Davo McWilliams pouring a bunch of hops into a brew kettle at the Anheuser-Busch Research Pilot Brewery in St. Louis, and RBP brewmaster Roderick Read in the background. McWilliams won the right to have his IPA recipe brewed at the pilot brewery when a panel of A-B judges liked it best in a competition last month held in conjunction with the Ballpark Village Brew Fest in downtown St. Louis.

The beer will be served next month in the Budweiser Brew House at Ballpark Village. Right now it’s still wort and, like the story, a work in progress

One Response to Session #94: Just another cog in the industrial beer complex

  1. iwilleathops December 6, 2014 at 12:42 pm #

    GO DAVO!

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