The topic for The Session 78 is “Your Elevator Pitch for Beer.” This presents a problem for me: I’m an old dog and struggle with new tricks. You likely don’t care about that, so feel free to click on the arrow to start the 30 seconds of “elevator pitch” and then move on. The angst is optional.
You already have this figured out, but this isn’t really a video or 30 seconds of multimedia content. However, while I would have been more comfortable with a 250-word post (the other option) I checked and it takes me a lot longer than 30 seconds to read 250 words out loud.
I like taking photos (and even occasionally attach them to tweets or post them to Instagram). And our daughter, Sierra, has patiently answered my questions about YouTube and channels. I’d want to better understand how the next generation will get information. But it seems I’m pretty much a 1,000 words kind of guy.
(As an aside, the last time I got on an elevator and somebody was holding a beer it was 5 o’clock in the morning at a National Homebrewers Conference. We didn’t talk. I was headed to the airport. He still wasn’t headed to bed.)
Anyway, making an elevator pitch implies a level of advocacy that doesn’t necessarily fit with the goals here. No doubt what I write in this space, and elsewhere, promotes the consumption of beer, but that’s not why I do it. I started this blog seven-plus years ago to explore when and how the where in a beer matters. There are still as many questions as answers. I’m going to keep asking.
Maybe I’ll eventually come up with a 30-second answer. It doesn’t seem likely. Even then, I promise, it will be safe to get on an elevator with me.