Session #63 announced: The Beer Moment

The SessionPete Brown has announced the topic for Session #63 in May: The Beer Moment.

What is it?

Well, what is it to you? What does that phrase evoke for you?

That’s the most important thing here. Switch off and float downstream, what comes to mind? Don’t analyse it – what are the feelings, the emotions?

I’ve been thinking about this quite a lot recently, because I’ve been talking about it to various people who are working hard to try to improve the image of beer in the UK. Because whether we articulate it or not, whether we drink vile, sunstruck Corona or barrel aged imperial stout brewed with weasel shit, it’s about the moment far more than the liquid itself. The only people who disagree with me on this are people I wouldn’t want to share a beer with.

The first Friday of May falls on the fourth (thus a headline on the announcement, “May the fourth be with you!”).

3 Responses to Session #63 announced: The Beer Moment

  1. Alan April 17, 2012 at 8:27 am #

    So… it’s like “Beer + ?” ?

  2. Stan Hieronymus April 17, 2012 at 9:26 am #

    Alan – Not sure this is the place to ask the question, but options already include “centuries of tradition and ritual” and “that moment on the bus at 2am when you feel a bit ill, drop your kebab, throw up on the people . . .” (The latter feels a little like a DIRECTV commercial.)

  3. olllllo April 17, 2012 at 10:23 am #

    I’d help you all out, but if I think about it I might not be able to float downstream.