David J. Bascombe has announced that The Session #70 will be all about hype.
He explains: “Back in the summer, I shared a bottle of Westvleteren 12 with my brother and my father. Whilst I was aware of it’s reputation as ‘best beer in the world,’ they were not. Whilst we all enjoyed it, we all agreed that we much preferred the other beer we had that night. The question that came into my head was this . . . If I had told them it was the best beer in the world, would their perceptions have changed?”
So the ground rules for The Session on Dec. 7:
How much does hype have an effect? Are we much better off knowing nothing about a beer, or is it better to have the knowledge as to what the best beers are?
Which beers do you think have been overhyped? How do you feel when a beer doesn’t live up to it’s hype.
Is hype a good or bad thing for beer?
Participating is easy. Post on Dec. 7 and drop David a note or leave a comment.