With the help of Boston Beer founder Jim Koch, BusinessWeek serves up a four-course (five if you count the Samuel Adams Utopias served at the end as a cordial).
The story concludes: “Indeed, it was a meal that could convert even the most ardent of oenophiles.”
The article appears at the same time as this announcement:
Robert M. Parker, Jr., world-renowned wine critic and publisher of The Wine Advocate, has signed on as a weekly columnist for BusinessWeek, Editor-in-Chief Stephen J. Adler announced today. Written for BusinessWeek’s discerning [italics added by your editor ;>) ] readers, “Wines of the Week” will run in the Executive Life section of the magazine and will deliver Mr. Parker’s recommendations and descriptive tasting notes along with ratings and pricing information.
“I am very excited about the opportunity to share my passion for the world’s finest wines and wine bargains with the readers of BusinessWeek,” said Mr. Parker. “I have always believed no great business can be conducted without eventually serving the proper wine.”
Looks like BusinessWeek needed to invite Mr. Parker to their little beer dinner.