Oskar Blues Brewery, those can beer guys, have struck a deal with PASTE magazine to offer free music downloads.
And what in this blog’s Mission Statement would cause me to mention that here?
Not just that I like some of the musicians whose work is available this month (the list includes Harlem Shakes and The Deep Vibration, as well as Todd Snider, Marissa Nadler, Slaid Cleaves and John Doe) and look forward to sampling some others.
It’s that music is part of Oskar Blues’ DNA. Even before Marty Jones came on board as “lead singer/idea man” the brewpub in Lyons, Colorado, was an outstanding music venue. The small town north of Boulder hosts the Rocky Mountain Folks Fest and, no surprise, musicians are always looking for an excuse to head there.
The pub itself (above the basement music room) is decorated in basic Louisiana, beer and music (lots of Elvis). So when you talk about the “where” in Oskar Blues beers I think about this music. Would the beer be the same without the music connection? Perhaps. But why take a chance? (And, yes, I know that the bulk of brewing has moved to a larger facility in nearby Longmont.)
So the rest of the news: Advertisements in PASTE magazine will point readers to this Downlow’d Club site and promote Oskar Blues’ Dale’s Pale Ale. Starting in May, Oskar Blues will roll out special cans (more than five million of them) that promote the partnership.