Budweiser has a new “Track Your Bud” campaign that allows beer drinkers to find out, among other things, in which of Anheuser-Busch’s 12 breweries their beer was made.
By scanning the QR code on Budweiser packaging, downloading the free “Track Your Bud” app or visiting TrackYourBud.com, Budweiser fans can enter the Born On Date found on bottles and cans and watch as the brewmaster responsible for brewing their batch of beer takes them on a guided tour of their beer’s production, from the ingredients used, through the Cartersville brewery where it was crafted, and into its drinkers’ hand. (HT RN-T.com)
Telling people just where their beer is brewed is a good thing. A-B InBev seems to be all in on this, building apps, using Facebook, all that good stuff.
But have they considereded all the implications? I’m pretty sure that when some people type TrackYourBud.com and hit return they aren’t looking for beer.
That’s what I thought with the “Grab Some Buds” ads.
One more reason I shouldn’t upgrade to a Smart Phone.
Do you think that maybe they are trying to appear as a more user friendly (read it as local) brewery?
Jon – I do. And they should. It’s a positive.
I won’t be writing about A-B for today’s session, but I could. Curious that I have a St. Louis ZIP and there are a half dozen breweries between our house and A-B.