Comments on: Not everybody is trading up http://appellationbeer.com/blog/not-everybody-is-trading-up/ Sat, 11 Feb 2012 03:38:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Beaumont http://appellationbeer.com/blog/not-everybody-is-trading-up/comment-page-1/#comment-1789 Steve Beaumont Fri, 10 Nov 2006 21:35:17 +0000 http://appellationbeer.com/blog/not-everybody-is-trading-up/#comment-1789 "Pretentiousness"? Since when is flavor pretentious? Gimme a $10 bottle of Firestone Walker 10 over two sixes of High Life for the same price any day. And just try to call me pretentious! “Pretentiousness”? Since when is flavor pretentious?

Gimme a $10 bottle of Firestone Walker 10 over two sixes of High Life for the same price any day. And just try to call me pretentious!

]]> By: Stan Hieronymus http://appellationbeer.com/blog/not-everybody-is-trading-up/comment-page-1/#comment-1788 Stan Hieronymus Fri, 10 Nov 2006 20:50:36 +0000 http://appellationbeer.com/blog/not-everybody-is-trading-up/#comment-1788 The Associated Press has now turned this into a <a href="http://www.centredaily.com/mld/centredaily/business/15982041.htm">news story</a> in which McLoughlin uses the phrase "trading down." So a couple of more quotes: McLoughlin said Miller believes some consumers don't really want to pay for higher-priced brews. A six-pack of High Life sells for about $4.99 in the Midwest, while Miller Genuine Draft goes for about $1 more. "We want to call people on that and show them there's a way they can live the high life and that we rail against pretentiousness," he said. So which is it: Are they offering consumers a cheaper commodity or are they offering a beer that is just is good but doesn't cost more because it isn't pretentious? The Associated Press has now turned this into a news story in which McLoughlin uses the phrase “trading down.” So a couple of more quotes:

McLoughlin said Miller believes some consumers don’t really want to pay for higher-priced brews. A six-pack of High Life sells for about $4.99 in the Midwest, while Miller Genuine Draft goes for about $1 more.

“We want to call people on that and show them there’s a way they can live the high life and that we rail against pretentiousness,” he said.

So which is it: Are they offering consumers a cheaper commodity or are they offering a beer that is just is good but doesn’t cost more because it isn’t pretentious?

]]> By: Steve Beaumont http://appellationbeer.com/blog/not-everybody-is-trading-up/comment-page-1/#comment-1787 Steve Beaumont Fri, 10 Nov 2006 19:38:33 +0000 http://appellationbeer.com/blog/not-everybody-is-trading-up/#comment-1787 This is the same company that some years back brought us "It's time for a good old macrobrew." And I think we all remember how successful that similarly themed campaign was... This is the same company that some years back brought us “It’s time for a good old macrobrew.” And I think we all remember how successful that similarly themed campaign was…

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