Apologies, because I really don’t plan to make this site all Southampton-Pabst all the time. But since the question was asked and I obviously did not make it clear before . . .
Strategic alliance means just that. Pabst did not buy Southampton Brewing or an portion of the company. Southampton owner Donald Sullivan explained via e-mail:
“Pabst has not bought any percentage of SHB. Southampton stays independent. The strategic alignment is affording SHB a well established distribution network with full sales and marketing and marketing support while allowing PBC to begin to offer it’s distributors a specialty brand that has legitimacy in terms of quality and reputation.
“SHB receives economies of scale with market penetration equal to most or all of regional/national competitors while PBC is able to access and offer the myriad of styles available through the SHB license agreement.”
Tomorrow will focus on actual beer, not business. Hope that’s not an empty promise (because I don’t have a clue what it might be about).