Another press release, another foreign brewery raiding American hop stocks. First there was Heineken. Now it turns out Guinness Blonde American Lager is being brewed with a combination of Mosaic, Willamette and Mount Hood hops for a “floral, hoppy aroma.”
I have no idea how hoppy it might be, but when a press release goes out of its way to mention aroma it insinuates brewers are using more hops than the global average. That one of the varieties, Mosaic, is a costly propriety hop in rather short supply is almost incidental. Willamette and Mount Hood may not be sexy choices these days, but they are growing on land where farmers could be planting Cascade or Centennial or some other hop that may (or may not) soon be in short supply. Real estate is going to be a short term issue in the American northwest, although maybe not a long term one. We’ll see.
It is also worth reporting that last month in Oregon hop farmers talked about new demand for Willamette and Mount Rainier hops, primarily from A-B InBev, which like Heineken and Guinness has no problem paying for an ingredient the company wants.