Tuesday is National Lager Day. I didn’t know that either, not until I received a press release on behalf of Anheuser-Busch. It included results of a new survey conducted by the brewer and KRC Research that found drinkers prefer lagers to ales by a large margin.
Key findings include: beer drinkers prefer lagers 2-to-1 over pale ales and 3-to-1 over IPAs and stouts; two-thirds of beer drinkers like the crisp flavor [I added the italics] flavor of lager more than beers with bitter, sweet or fruity flavors; and when it comes to serving style, respondents say enjoying beer in a glass bottle is best (38%), followed closely by beer on draught (32%).
For the press release, A-B head brewmaster Pete Kraemer said: “It’s great to see excitement for lagers reaffirmed through the survey results. They are the most challenging beers to brew, but also the most rewarding. There is nothing I enjoy more than the light, refined flavor complexity of an American lager.”
The press release also points out that lagers account for 75 percent of the beer consumed in the U.S. Those are the facts and that’s a lot of beer.
On to other matters:
– “The Unbearable Nonsense of Craft Beer – A Rant in 9 Acts.” Max Bahnson and Alan McLeod simulreleased an excerpt from their upcoming book. You can read it at either spot, with McLeod’s commentary here, and Bahnson’s here.
– The Session #82 roundup posted. Steve Lamond took no time collecting the “beery yarns” published just Friday.
– Why Do I bother? The lunatic idea that Grodziskie/Grätzer was a sour beer has Ron Pattinson appropriately pissed off.
– What if A-B had “spun off” specialty division in the 1990s? An interesting bit of history from Brew Hub founder Tim Schoen, who previously worked at Anheuser-Busch for 28 years:
“In the 1990s, I was in charge of innovations at A-B, or what we called the specialty brewing group. From that point, I knew there was a groundswell of consumer demand. During that period, I proposed that my group secede from (A-B), and I had a whole plan, moving over to a whole separate building. It was going to be the Specialty Brewing Group Beer Co. It was going to be all crafts and micros. Everyone loved it, but we didn’t do it. I still to this day say that if we would have done it, there would be a different landscape out there, at least for my former employer.”
– “Rare beer? You can keep it.” He’s mad as hell and he’s not going to take it any more.
– Is a Peanut Butter Pop-Tart an Innovation? “Back in 2007, 99 companies in the S&P 500 mentioned innovation…. This year the number was 197.” Perhaps this is relevant to discussions about “innovation” and beer.