01.28.19, BEER AND WINE LINKS
This happened. And there was plenty of reaction on Twitter.
For fuck's sake, @Fullers . What's the matter with you? #fullers #RT 🙁 🙁 https://t.co/A0DgLcveqN
— London Historians (@LondonHistorian) January 25, 2019
The disappointing thing about the Asahi/Fullers deal is that it's a further blow to vertical integration in British brewing, and in the long run will lead to a less diverse beer offer in pubs
— Pub Curmudgeon ?? (@oldmudgie) January 25, 2019
NOOOOOOOOO!!!!!!https://t.co/hYCOek2gW7
— Lew Bryson (@lewbryson) January 25, 2019
Wow, RIP to one of the real ones https://t.co/l8RiR04YZF
— Totally Normal dad (@brewer_a) January 25, 2019
In case anyone wants the official CBC line on the Fullers sale, it goes like this: "Well that fucking sucks."
— CraftBeerChannel (@BeerChannel) January 25, 2019
Awkward, this #fullers pic.twitter.com/Lx4SaS9UI8
— Daniel Woolfson (@WoolfsonDrinks) January 25, 2019
It's happening #tokyopride #fullers pic.twitter.com/Eezn6pU5vK
— Riz_One (@riz_one) January 25, 2019
I was writing a longer post on the sale of Fuller's, but after reading my notes back through, I think I can sum up my feelings more easily in a few tweets:
— Matthew Curtis (@totalcurtis) January 27, 2019
Asahi makes massive vote of confidence in future of cask ale with £250m purchase of Fullers’ beer business.
Martyn Cornell addresses two essential elements: the business and the business. He writes,”Meanwhile, on the ‘oh n the accountants will ruin London Pride’ front, as part of the fall-out from the AB Inbev-SAB Miller merger, Asahi ended up with Pilsner Urquell and Meantime in London, among other Western beer brands. I’ve heard no moans from either of those two concerns about how the Japanese are treating them. If you pay a lot of money buying a product that sells on its premium image, you don’t mess about with that image.”
Feelings About Fuller’s.
Nonetheless, even if the beer remains just as good, something is different. The “relationship has changed.”
I don’t understand business.
“So I’ll continue to write not understanding business and comment on business that I don’t really understand and mention beer that I will still get to love even when it is back to being owned by a single digit number of businesses.”
My First Beer.
I wish I could play, but, honestly, I do not remember my first beer. By deduction I can figure out I was 17, it was in a bar on the University of Illinois campus and the brand was “draft.” Kyle Kastranec pointed to his post on Twitter, which, of course, inspired others to list their age, the beer, and where. I’m jealous of such memories. But I have others.
WINE
How Social Media Stars Shake Up the Wine Market.
The secrets of wine instagram.
“There was no phone imagery. Everything was long form and the people who were the best writers were the most successful at building audiences and sponsorships. Over time, blogs became more visual. It became easier to take good images and get them online faster. Microblogging became a thing, then Facebook, and then Instagram changed everything. Now it’s visual first and text second and that’s where we are.”
FROM TWITTER
Does independence matter to drinkers? In the context of ownership, IDK. In the context of brand personality, it seems to, FWIW. This chart is based on a survey with a large sample of craft drinkers. pic.twitter.com/xibkZCdKiy
— Mike Kallenberger (@mkallenberger) January 27, 2019
While “flagships” can be hard to identify from outside a brewery's walls, I think anyone can pledge to ONLY drink beers that we HAVE HAD BEFORE in Feb.
I’ll do it! Who is with me?#FlagshipFebruary @BeaumontDrinks
— Ray Daniels (@Cicerone_org) January 24, 2019
MORE LINKS
ReadBeer, every day.
Alan McLeod, most Thursdays.
Good Beer Hunting’s Read Look Drink, most Fridays.
Boak & Bailey, most Saturdays.