Comments on: Miller Lite craft-style: Fish where the fish are

By: diego

diego — Thu, 27 Mar 2008 16:47:20 +0000

i’ve seen their billboards “craft beer done light” and laugh a little each time. i’m happy being a nickel.

By: Beer blog sampler » Hop Talk

Beer blog sampler » Hop Talk — Thu, 27 Mar 2008 15:27:14 +0000

[...] Miller Lite craft-style: Fish where the fish are by Stan Hieronymus, Appellation Beer I may not like most of the products from the industrial brewers, but their marketing types sure aren’t stupid. Stan offers an analysis of why Miller’s new “faux” craft beer won’t be marketed to us beer geeks. [...]

By: Swordboarder

Swordboarder — Wed, 27 Feb 2008 18:37:28 +0000

It would.

(Sidenote: We may be sending Union Jack to BevMo stores in AZ for a short period of time)

By: Stan Hieronymus

Stan Hieronymus — Wed, 27 Feb 2008 01:46:19 +0000

And that would be the Union Jack?

I can envision the light beer drinkers fainting at a single whiff.

By: Swordboarder

Swordboarder — Wed, 27 Feb 2008 01:28:49 +0000

Jesse, unfortunately I wasn’t referring to what’s on tap (though I’m familiar with said situation). I was referring to a 30 pack of Natural Light at the same price as a 6 pack of Stone Ruination.

Steve, it’s a sad realization, but despite having a beautiful brewery in Chico, they still have a steady following of light beer fans. It’s sad when you hear someone in the town say they’re going to splurge and buy Miller High Life.

(I also managed to get through said event by bringing a growler of IPA with me. “Guy with a jug” is odd enough to be okay.)

By: Stan Hieronymus

Stan Hieronymus — Tue, 26 Feb 2008 23:33:48 +0000

Jesse – I’ll get into this tomorrow, but the Amber and Wheat are brewed with lager strains. At least the blonde uses an ale yeast.

No, you aren’t the target audience – that is if you don’t hang out at too many places with those tap choices.

By: Jesse

Jesse — Tue, 26 Feb 2008 23:18:37 +0000

I tried some of the Miller Lite Amber and Wheat on Saturday at the Twin Cities (MN) Food and Wine Experience. They didn’t impress me much, but they were too cold and I’m probably not the target market.

To Swordboarder’s point about drinking Lite to save money, I think part of the reason so many people drink Lite beer is because it’s what’s available. How many times have you gone to a place and asked what they have on tap to have the reply come back something like “Miller Lite, Michelob Genuine Draft Light, Coors Light and Budweiser”?

By: SteveH

SteveH — Tue, 26 Feb 2008 22:55:52 +0000

Stan — I wasn’t funnin’ so much on the light beer as I was where said light beer was being supped!

Reminded me of the 7 Amis I met at the Hofbrauhaus Munich who were tentatively sampling a Maß of dunkel (between them all) — stopped to talk with them and they were all students from Chico State on Spring break. They couldn’t believe I’d heard of Sierra Nevada in Illinois.

By: Stan Hieronymus

Stan Hieronymus — Tue, 26 Feb 2008 21:41:57 +0000

Steve - The idea of 'drinking to occasion" is something Steve Beaumont has pointed out before.

By: SteveH

SteveH — Tue, 26 Feb 2008 21:03:22 +0000

(Been spending a little bit of time with my brother in law at Chico State)

I didn’t even know they sold that sort of swill in Chico.