Last month I suggested it would be fun to conduct a Miller Chill Challenge, having participants taste Miller Chill, drinks (such as Chelada) with recipes Corona is promoting and the new Budweiser (and Bud Light) pre-mixed Chelada’s.
The tasting has been postponed, and likely canceled, due to lack of interest.
The people I hang out with – including many who seldom drink beer and some who drink light beer – are not members of the target audience. Almost every one I suggested this might be fun simply said, “Why?”
And they were right. Quite obviously there is a market for these mixtures – newspaper food sections that would carry stories about beer should be conducting this test – but we are talking about blends built on light lagers.
If I worked for one of them I might feel obligated to do this. I don’t, and there are too many better topics to discuss.