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Local beer for local people

Britain’s Society of Independent Brewers Association (SIBA) says beer sales by of member companies are projected to show a 15% rise over the last year.

Why have the independents been able to buck the trend?

“It’s all about local beer for local people. There is a definite demand for cask beer if the right opportunities are presented to licensees,” said SIBA chairman Keith Bott.

The story from the Morning Advertiser doesn’t discuss if a CAMRA campaign launched two years ago – Local Beer for Local Pubs – has had an impact, but doesn’t it make sense that people like to drink a local beer?

Another example of why it sometimes makes a difference where a beer is from, and it also matters where it is enjoyed.

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