Let’s call it Local Craft Beer Week

American Craft Beer Week begins today.

There have been times during the last 12 months we’ve not been able to find craft beer nearby, but those have been rare. Local craft beer can be more of a challenge. So I pass along this photo stolen from the Cigar City blog.

Cigar City beer at Whole Foods

I you read some of the Whole Foods signage closely you’ll notice all is not what they’d like you to think, but it’s hard to argue with something this simple.

As I’ve already written Craft Beer Week is not top of mind for us this week. Following New Beer Rule #5 — It’s only beer — we’re headed for Yosemite National Park.