Wines & Vines reports Americans are drinking more wine than ever, and appear to be moving away from mega-brands.
Overall wine consumption reached an all-time high of 279 million cases in 2005, a 3.3% increase. Brands selling fewer than 1 million cases grew at double that rate. Smaller-production wines are also expected to drive industry growth in 2006.
One million cases equates to about 77,000 beer barrels (at 31 gallons per barrel) in volume, but quite a bit more in cash sales. So we’re not talking tiny, but many of those wineries are way smaller, surviving based on what’s inside the bottle rather than an advertising budget.