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It’s not only beer

grapesWines & Vines reports Americans are drinking more wine than ever, and appear to be moving away from mega-brands.

Overall wine consumption reached an all-time high of 279 million cases in 2005, a 3.3% increase. Brands selling fewer than 1 million cases grew at double that rate. Smaller-production wines are also expected to drive industry growth in 2006.

One million cases equates to about 77,000 beer barrels (at 31 gallons per barrel) in volume, but quite a bit more in cash sales. So we’re not talking tiny, but many of those wineries are way smaller, surviving based on what’s inside the bottle rather than an advertising budget.

Sound familiar?


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