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How old is too old for Goose Island beer?

Musing is not limited to Monday, so because I discovered this . . .

Goose Island Beer Company, like many others, asks visitors to confirm their age before entering its website, obviously not allowing those under 21.

However, upon close observation you’ll notice the pull-down menu also doesn’t present an option for those born before 1928.

Does this mean you shouldn’t drink Goose Island beer if you are older than 80?

14 Responses to How old is too old for Goose Island beer?

  1. brendan March 4, 2008 at 9:35 am #

    nah, you just should not be on the internets…

  2. SteveH March 4, 2008 at 11:18 am #

    LOL to Brendan — but I’ve seen these sort of pull-down menus at other beer and liquor sites and always wondered about the criteria they set up for their year furthest into the past. Marketing “metrics” I’m sure, and since I have a few of those sort of people nearby, maybe I’ll ask ’em.

  3. Rick Lyke March 4, 2008 at 6:43 pm #


    Ever been to the Wrigleyville Goose Island location after a Cubs game? I think this limit was put in place by the brewery’s lawyers. I’m surprised that anyone over 40 survives the crush of thirsty (and somewhat already drunk) fans when the Cubs are at home. Allowing the old folk to see their web site on the “internets” would just encourage them to show up and be crushed in the rush to the bar.



  4. Stan Hieronymus March 4, 2008 at 8:46 pm #

    Rick – Try The Gingerman Tavern, just a little ways north on Clark.

    We really did see this with our own eyes. We were sitting at the bar having a beer when the barkeeper looked up at the (silent) TV and saw the Cubs game had ended.

    Off with John Lee Hooker on the sound system and on with Wagner – booming Wagner. We watched a stream of Cubs fans walk right on by.

  5. Scoats March 5, 2008 at 5:28 am #

    Sam Adams has that age thing too. Finding it stupid and not wanting to be datamined, I put in 100 years old (it allowed even earlier years). The SA site came back with a nasty message that they take underage drinking seriously and that I was a bad person. Once I got in, rather finding useful information about a certain beer, I got a whole page of useless marketingspeak.

    Gist: 100 is too old to drink Sam Adams. Guess centurians will have to drink either Philadelphia Brewing or Yards.

  6. Stan Hieronymus March 5, 2008 at 5:35 am #

    This one is more like a video game:

    Choc Beer

    But it does account for people 108 years old . . .

  7. SteveH March 5, 2008 at 7:54 am #

    “Rick – Try The Gingerman Tavern, just a little ways north on Clark.”

    Or the Irish Oak a little further south down Clark — past the throngs. Nice, cozy little spot with good food too.

    Funny about the Wagner!!

  8. Stan Hieronymus March 5, 2008 at 8:13 am #

    Steve – Can’t like the Irish Oak. Used to be a great Mexican restaurant there, and I’ll always think of that.

    Not that I can blame the Irish Oak. Business started to go down hill when they lost/gave up their liquor license. Still some of the best mole we ever had.

  9. SteveH March 5, 2008 at 10:47 am #

    Stan, with all the great Mexican spots (big and holes in the wall) around Chicago, I think we can find one to your liking.

    If Xtapulco is still open we’ll get you over there, they specialized in molé and were damn good!!

  10. SteveH March 5, 2008 at 11:26 am #

    Actually, what am I thinking? We can just go back to the Village Tap for some good Tex-Mex Stan, then across the street to Mulligan’s for an impy pint of Guinness — the heck with the Irish Oak. 😉

  11. SteveH March 5, 2008 at 2:05 pm #

    Okay — I got the skinny from one of my e-marketing metrics associates on why the web sites stop at certain years in the age bracket drop-downs. Laziness.

    Darn, and here we thought it was some conspiracy to keep octogenarians away from beer.

    Yeah, he says they probably just randomly stopped at 1928 (in Goose’s case) because they got tired of keying in the code.

  12. Stan Hieronymus March 5, 2008 at 3:22 pm #

    Gotta love Stone.

    Turns out they go back to 1910 and after that . . .

    Older than beer!

  13. SteveH March 5, 2008 at 4:01 pm #

    Pretty funny — I bet they host their own site!

  14. SteveH March 5, 2008 at 4:03 pm #

    You know, the funny thing is — your link to Goose Isalnd’s site flies under the radar – takes you in past the age verification (unless they have a sneaky cookie on my machine).

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