Comments on: How do you overlook 100 million cases of beer? http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/ Sat, 11 Feb 2012 03:38:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pete Brown http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/comment-page-1/#comment-31244 Pete Brown Thu, 07 Jun 2007 16:23:03 +0000 http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/#comment-31244 This kind of rubbish is endemic in the UK too. Wine is aspirational and crafted; beer is industrial andfull of chemicals. One of the most grating aspects of it is that we are currently becoming very interetsed in looking at food miles and carbon footprints. Last month Wembley Stadium - the spiritual home of football - finally reopened after being rebuilt, and there was a big study about the carbon footprint of the cup final. Beer was blamed for giving each fan a huge footprint because of its heavy industrial production that consumes so much energy. The guys behind this story didn't see fit to mention that whereas beer is rarely brewed more than a couple of hundred miles away frmo where it is consumed, most of our wine is flown in from Australia, South America and California! This kind of rubbish is endemic in the UK too. Wine is aspirational and crafted; beer is industrial andfull of chemicals.

One of the most grating aspects of it is that we are currently becoming very interetsed in looking at food miles and carbon footprints. Last month Wembley Stadium – the spiritual home of football – finally reopened after being rebuilt, and there was a big study about the carbon footprint of the cup final. Beer was blamed for giving each fan a huge footprint because of its heavy industrial production that consumes so much energy.

The guys behind this story didn’t see fit to mention that whereas beer is rarely brewed more than a couple of hundred miles away frmo where it is consumed, most of our wine is flown in from Australia, South America and California!

]]> By: Jeff Alworth http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/comment-page-1/#comment-30765 Jeff Alworth Mon, 04 Jun 2007 20:30:32 +0000 http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/#comment-30765 I was alerted to this when Maloney did a web discussion on the WaPo. It was so far off the mark, I didn't bother blogging about it, though I'm glad others did. It's one of those kinds of stories I think all professional journalists worry about writing one day--when they get the facts absolutely wrong and draw huge conclusions based on their own misreading. Like a car accident--"nothing to see here, folks..." I was alerted to this when Maloney did a web discussion on the WaPo. It was so far off the mark, I didn’t bother blogging about it, though I’m glad others did. It’s one of those kinds of stories I think all professional journalists worry about writing one day–when they get the facts absolutely wrong and draw huge conclusions based on their own misreading.

Like a car accident–”nothing to see here, folks…”

]]> By: Stan Hieronymus http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/comment-page-1/#comment-30478 Stan Hieronymus Fri, 01 Jun 2007 21:55:31 +0000 http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/#comment-30478 Really nicely put, Jess (go read it, folks). Seems like we are spending too much time on this beer versus wine stuff. In the future I'll just point to your post about they ways they are like and go back to drinking whichever is in my hand. To your point about pseydonyms, it's worth noting that A-B is thinking regionally and using its own name on beers like Ascent 54 (a dunkel weisse) in Colorado or Demon's Hop Yard IPA in the Northeast. Really nicely put, Jess (go read it, folks).

Seems like we are spending too much time on this beer versus wine stuff. In the future I’ll just point to your post about they ways they are like and go back to drinking whichever is in my hand.

To your point about pseydonyms, it’s worth noting that A-B is thinking regionally and using its own name on beers like Ascent 54 (a dunkel weisse) in Colorado or Demon’s Hop Yard IPA in the Northeast.

]]> By: Jess Sand http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/comment-page-1/#comment-30474 Jess Sand Fri, 01 Jun 2007 20:54:44 +0000 http://appellationbeer.com/blog/how-do-you-overlook-100-million-cases-of-beer/#comment-30474 Great minds think alike, my friend! See my own <a href="http://barstories.blogspot.com/2007/05/pastoral-nostalgia-or-blue-collar-chic.html" rel="nofollow">response on Bar Stories</a> (I kind of went off). I have to say that the whole Google search thing was bizarre—after all his attempts at justifying his points with stats and industry insider quotes, he went and conducted his own ultra-scientific survey—very nice. I think your last point is probably one of the most overlooked facts in all the beverage world: the fact is, flavor and craft—in any segment—are starting to pick up among consumers. People want to feel like they have a personal connection to the product they buy, and what better way to do that than buy from the artisan, the craftsman, the boutique winery/brewery? If I'm wrong, then why is A-B putting out beer after beer under pseudonymous (is that a word?) labels? —JJ Great minds think alike, my friend!

See my own response on Bar Stories (I kind of went off).

I have to say that the whole Google search thing was bizarre—after all his attempts at justifying his points with stats and industry insider quotes, he went and conducted his own ultra-scientific survey—very nice.

I think your last point is probably one of the most overlooked facts in all the beverage world: the fact is, flavor and craft—in any segment—are starting to pick up among consumers. People want to feel like they have a personal connection to the product they buy, and what better way to do that than buy from the artisan, the craftsman, the boutique winery/brewery?

If I’m wrong, then why is A-B putting out beer after beer under pseudonymous (is that a word?) labels?

—JJ

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