Here’s one pale lager that’s dying fast
Back to Ron Pattinson’s suggestion that we shouldn’t expect pale lagers to dominate the world for another 100 years.
That Anheuser-Busch InBev may be shopping the Rolling Rock brand brings to light this fascinating fact: Between 2003 and last year, Rolling Rock production fell by 45.7 percent to 475,000 barrels.
Dang, that’s taking a lesson from the buffalo.
(Thanks to Jack Curtin for pointing to this story.)
Posted: April 14th, 2009 under Beer culture.
April 18th, 2009 at 11:57 am
[...] you have the energy to squeeze out a few tears, we may be nearing the end of the line for Rolling Rock. [via Appellation [...]