Comments on: Heineken Light vs. every U.S. brewpub

By: SteveH

SteveH — Fri, 07 Sep 2007 22:02:24 +0000

As an adendum — local joint (closest to my home) with $2.75 pints of the same said SN Summerfest — lucky turn of the steering wheel after a trying day!

By: SteveH

SteveH — Fri, 07 Sep 2007 15:49:20 +0000

“….that HPL would be too robust for them.”

Um. Yah.

Back to the horserace; HPL, or SN Summerfest? Since a local has a close-out deal of $5 a six for the SN, there’s no question. And there’s no question that fear of robust would only be heightened by the Summerfest — well, for reg’lar Heinie drinkers anyway.

By: Stan Hieronymus

Stan Hieronymus — Fri, 07 Sep 2007 13:48:59 +0000

Not to heap too much praise on this beer, but you’ll recall one of their marketing worries has been overcoming the “Heineken Hurdle” — a perception among light beer drinkers who previously have tasted Heineken that HPL would be too robust for them.

What does that tell us about the beer? That there’s flavor in there. And the integrity in those cute skinny cans (or the kegs) is solid.

Am I going to keep it in my fridge for myself? No.
Will I have it there for my Coors Light friends (rather than Coors Light)? Yes.
Would I drink it at a party on a hot day? Yes.
Would I rather be at the local brewpub? Yes.

By: Lew Bryson

Lew Bryson — Fri, 07 Sep 2007 13:41:36 +0000

From a standing start. Wow. Money talks, and it says “Buy me, drone.”

Um, that said…I did buy one of them Heineken keggy things in Virginia two weeks ago — we ran out of beer after an unexpectedly hot day and more guests than we expected — and the keg thing was really cool, and the draft Heineken wasn’t bad, sitting on the front porch, drinking it cold and fresh.

By: Stan Hieronymus

Stan Hieronymus — Fri, 07 Sep 2007 13:28:54 +0000

We’ll have to wait for the final totals, but my guess is that it will be more than 640,000 – but IRI shows Sierra Nevada sales rolling in the first half so maybe there is a horse race in there.

By: SteveH

SteveH — Fri, 07 Sep 2007 12:14:10 +0000

So what was their final total? I’d like to hear Sierra Nevada beat them by thousands of barrels, but I’m afraid the HPL sales weren’t as dismal as they’d like us to believe.

The groceries in N. Illinois are currently promoting Heineken and HPL 3 gallon keggies — on fancy 10 keg racks in the liquor isle, and that’s just the groceries.