Brewers Associaton economist Bart Watson talked numbers yesterday at the Ohio Craft Brewers Association’s annual conference. Headlines on two stories that resulted set a different tone.
The stories themselves contain most of the same facts, but the first has more and Watson saying, “There’s still growth out there, but it’s harder to find.” (It’s also from the USA Today network, so you have to answer three questions to read the whole thing.) Both headlines can be true. Craft
Beer Brew News recently reported that “up to half of 36 brewers over 100K bbls declined.” But smaller breweries, those producing less than 100,000 barrels, did better. Beer Marketers Insights estimates their sales increased 14% (still not as good at 2015, when sales were up 25%). Thus it is likely there will be more breweries in Ohio, more breweries in lots of place, and more stories with headlines that read It’s 1997 All Over Again or It’s Different This Time.