Did every local television station get the same marching orders this past weekend? Super Bowl: Go find a beer story.
In Cleveland it was about Mickie Reinhart, who has come up with seven flavors of “hops drops,” liquid additives intended to be used in light lagers. The varieties include chocolate and coffee, as opposed to ones, say “tangerine” or “lychee fruit,” that have drinkers and brewers talking about new “flavor” hops.
Reinhart’s not trying to fool anybody that the drops will turn cheap beer into something it’s not. “These are really good for thin, watery tasting beer,” she said.
Anyway, a few Monday morning links, all from England, nothing about Super Bowl commercials.
* Will Hawkes profiles Eddie Gadds of Gadds’ brewery, who sounds like a poet describing his favorite hop, which happens to be his local hop, East Kent Golding: “When you smell them, you know there is a class about them. They’re not particularly pungent, mores the pity – they’re pretty bloody shy. It’s very difficult to find really good ones and it’s even harder to get the flavour out of them. But if you can do it, it’s great.”
* Zak Avery poses a question for the ages: “What is a brewer?”