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‘Fried beer’ and hedge fund beer picks

Super Bowl Sunday could be called “National Beer Day,” according to one press release, because an estimated $12 million will be spent on beer for consumption before and during the game day.

Much of the discussion centers around Budweiser and Bud Light, since Anheuser-Busch is the Super Bowl’s biggest advertiser. And Miller has co-opted some of the attention with a second Dalmatian commercial. More of the same? Mostly, but look around and you never know what you’ll find.

Saint Arnold Brewing in Texas posted recipes “just in time for the big game.” Last week the brewery held its first “One Pot Showdown,” cooking contest that requires each recipe to include Saint Arnold beer as an ingredient and to be cooked in a single pot in the Saint Arnold parking lot. The event raised $1,800 for Meals on Wheels. Fried Beer (click on the link for the lengthy recipe), made with Winter Stout, finished first. Amberized Green Chili was second. has “Microbrewed Beer Picks for the Big Game” – a good list if you’re having hedge fund managers over to watch the game.

– Among the “proposition” bets you can place is which will be the first beer commerical at halftime.

And then there’s YouTube.

– Miller has already started showing its second Dalmatian commercial, featured in the Wall Street Journal with A-B’s reaction.

– The Associated Press put together a sneak preview of the A-B ads:

– Of course, you knew we could count on the Marin Institute to demand an end to advertising and marketing beer during the Super Bowl. They might have found it more effective to come up with a spoof like this one:

Sadly, this sort fun doesn’t do any of us beer drinkers much good. Don’t think it’s just an attack on Bud.

2 Responses to ‘Fried beer’ and hedge fund beer picks

  1. SteveH January 31, 2008 at 8:33 am #

    Anyone else disturbed that Miller is using a Thin Lizzy song in that second dalmation commercial? Not sure that band would want to be associated.

  2. Justin Smith April 11, 2010 at 6:05 pm #

    There is already a National Beer Day….April 7th.

    In 1933 during the prohibition era, the Cullen-Harrison Act was signed into law by President Franklin Roosevelt on March 23rd. That law was enacted on April 7th allowing the brewing and sale of beer in the United States again as long as it was < 3.2% (4% ABV). It's said that people waited in line overnight on April 6th outside Milwaukee breweries in order to legally buy beer for the first time in over 13 years. As a result, April 7th is known as National Beer Day and April 6th is called New Beers Eve.

    Learn more about the holiday here:

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