Comments on: Does price equal quality? http://appellationbeer.com/blog/does-price-equal-quality/ Sat, 11 Feb 2012 03:38:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stan Hieronymus http://appellationbeer.com/blog/does-price-equal-quality/comment-page-1/#comment-207 Stan Hieronymus Thu, 18 May 2006 12:06:57 +0000 http://appellationbeer.com/blog/?p=13#comment-207 Your final point is excellent - that charging lower prices (probably in an effort to gain market share) works against developing a sophisticated image. My point in mentioning the butterscotch beer is that as well being creative and exhibiting superior skills in some areas that craft brewers also must deliver a consistently excellent product if they want to charge more. And consumers have to recognize that quality control is another expense. Your final point is excellent – that charging lower prices (probably in an effort to gain market share) works against developing a sophisticated image.

My point in mentioning the butterscotch beer is that as well being creative and exhibiting superior skills in some areas that craft brewers also must deliver a consistently excellent product if they want to charge more.

And consumers have to recognize that quality control is another expense.

]]> By: Donavan Hall http://appellationbeer.com/blog/does-price-equal-quality/comment-page-1/#comment-202 Donavan Hall Thu, 18 May 2006 00:25:21 +0000 http://appellationbeer.com/blog/?p=13#comment-202 What about this? I know there are some really great beers out there for bargin prices. So there is no necessary one-to-one correspondence between quality and price. However, might it be to the brewer's advantage to charge more for their high quality beer? To put more teeth in what I'm getting at, shouldn't the producer of quality beer be obliged to charge more? Not that anyone is going to force them to charge more, but if the theory is that higher prices are beneficial for craft beer, then those who don't charge more are working against the craft, or at least the working against developing the craft's sophisticated image. What about this? I know there are some really great beers out there for bargin prices. So there is no necessary one-to-one correspondence between quality and price. However, might it be to the brewer’s advantage to charge more for their high quality beer? To put more teeth in what I’m getting at, shouldn’t the producer of quality beer be obliged to charge more? Not that anyone is going to force them to charge more, but if the theory is that higher prices are beneficial for craft beer, then those who don’t charge more are working against the craft, or at least the working against developing the craft’s sophisticated image.

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