This morning, The Wine and Cheese Place in Clayton, Missouri, posted a message on its blog.
The Wine and Cheese Place will be starting Founders CBS Canadian Breakfast Stout Reservations around 8:15.
Since I am confident that it is arriving today and I have an allocation. I thought I would start the reservations process at 8:15. I would rather do this before we open and I am not interrupted with other things here.
Here’s how it played out on Twitter:
8:12
tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc
8:15
CBS now (on sale)
8:16
I think the system is jamming, I cannot see orders
8:17
I think it is jamming
8:18
I think #CBS crashed our site, I cannot see anything either?
8:19
Looks like 12 orders got in, I am going turn it off and work out something for the 2nd case – let me try to fix this. sorry.
8:21
looks like 7 orders got in
8:27
Looks like 12 orders got in, I am going turn it off and work out something for the 2nd case – let me try to fix this. sorry.
8:30
I just stopped taking orders, it looks like all of a sudden a bunch came through. I will start confirming in order of received now and see.
8:37
Sorry it is taking so long, 12 confirmations done, working on the next 12
8:44
No, this means u are confirmed “Your order is waiting for an item to come back in stock. We will email you when it is back in stock. Thanks.
8:57
I sent out all the confirmations. Very sorry for the rough time. I knew it would be a nightmare and everybody would not be happy.
8:57
Before I turned CBS off online because of the crash, an extra 20 orders made it through.
8:58
@JustinTTravis I would think slim, but I will continue with the people next in line on the system.
8:59
Our system does not show the seconds of when the orders came through, but 26 orders came through at 8:28 alone.
Understand that at the same time Paul Hayden was dealing with the malfunctioning order system and trying to update customers via Twitter (because I follow many of the St. Louis beer obsessed their messages are also in my feed — Shep133 HOORAY! @TWCPBeer Now all I want is an AT&T iPhone 5 #CBSday.)
That was one stressful 45 minutes to sell 24 bottles of beer. And, in fact, the ending was a little sad.
8:51
So many people wanted @foundersbrewing #CBS that it crashed our order system for about 10 minutes. Crazy beer, I did not even save one 4 us.
An update: Comments worth reading continue to arrive at the blog.
hahah wow. The dude got his butt racked over the coals for being fair. So basically people just want a lottery so they wouldn’t have to do anything. Seeing that people didn’t get what they wanted they are now shopping elsewhere. Sweet Sally in the alley thats some junk right theeer.
Beer nerds in a tizzy. You gotta love it.
All they had to do was drive two hours to Columbia. I sauntered into the Schnucks across the street a little after 11:00 and purchased the first bottle off the pile for $15.99. I bet there’s still one or two left.
I just feel like I’m missing out on so much because I don’t clamor over these limited edition beers.
Then again, maybe not.
It is only beer.
“It is only beer.”
I’ve read that somewhere…
dave said;
“Beer nerds in a tizzy. You gotta love it”.
I know what you mean. I’ve been involved in the entertainment biz for most of my life.
…and Beer Geek Theatre is some of the most random and bizarre I’ve ever witnessed.
Gotta love it indeed! LOL
What the heck happened to just putting the stuff out on the shelf? Put a couple out at random with a one bottle limit if you feel the need to make it fair. Seems to me that is much easier than dealing with waiting lists/reservations/online purchases.
Beer geek entitlement and madness over “rare” releases is growing old – too much value placed on limited quantities is causing brewers to lose sight of their real/repeat/regular customer’s desires.
I agree, LStaff. The entitlement is ridiculous and childish. People need to relax and remember that it’s just beer. The best story about the CBS frenzy that crossed my FB feed was a woman who arrived at a store too late to buy any CBS. So, she bought something else she had been wanting to try.