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Craft brewers, artisans, fake brewers – you can’t tell them apart without a scorecard


As Craft Beer Starts Gushing, Its Essence Gets Watered Down. When NPR speaks, people listen — and so my friends who live blissfully in a world where the question “What is craft beer?” is not debated every day email me the story. It is a reminder that in the real world “craft verus crafty” gets attention and a headline that contends “its essense gets watered down” becomes fact rather than a subject for discussion.

In the story — if you somehow managed to miss it — Dan Del Grande at Bison Organic Beer says he doesn’t think the Brewers Association should have changed its definition of “craft brewery” to include those that use adjuncts and and those that “make more than about 200,000 barrels of beer per year should not be recognized as craft.” (I added the boldface.) If you can’t get enough of the discussion about trade associations, who is on whose side, and the meaning of “craft” then head right on to the next link after this one.

Total aside, you have to smile when a beer geek conversation breaks out rather early on in the comments, beginning with brandon east writing, “Dude, what are you doing? Look to your right and get that four-pack of Bourbon County Brand Stout!”

[Via The Salt]

Brewers, Distillers Wrestling with Meaning of ‘Craft.’ A report from a panel discussion at the Craft Beverage Expo in San Jose last week, the panel including brewers, distillers and a winemaker. I’m not sure which of these words can get you in more trouble: traditional or practical.

So this from winemaker Alie Shaper and you can read the rest yourself: She said winemakers don’t use the “c word” but often refer to themselves as “artisanal” or “family-owned.” “An artisanal winery has a lead winemaker who is there to put personality in their production,” she said. “Maybe that is the real definition of craft. Some people want to stay smaller and some want to get bigger.”

[Via Brewbound]

Belgium’s craft brewers sound the alarm. The discussion here is about real brewers and “fake brewers” in Belgium, although rather obviously this impacts the idea of brewing as craft. A translation of an open letter from a group of Belgian brewers includes this rather shocking nugget:

“These days, thanks to a growing interest in beer at home and abroad, a new ‘brewery’ opens up in this country roughly every 15 days. We estimate that around 75% of these businesses are breweries in name only, and that no beer is actually produced by the businesses themselves.”

It’s complicated and worth your time to read the whole thing. Commenting on it at I might have a glass of beer, Rob Sterowski wrote, “It’ll be interesting to see whether beer geeks in the rest of the world pay any attention to the opinions of the brewers they claim to revere so much.”

Sorry, no link, but the second issue issue of Belgian Beer & Food, a new publication, includes has an article by Joe Stange (“When is a Brewery Not a Brewery? And Does it Matter?”) that provides more context.

[Via Belgian Beer & Food]

What’s Oregon’s healthiest beer? Deschutes, Hopworks and other breweries seek an unusual title. And you thought “craft” was tough to define. [Via Portland Business Journal]

Ale brewing in the USA and Canada in 1907. With a pretty bold conclusion from Ron Pattinson: “The cross-fertilsation of ideas from British Ale brewing and Continental Lager brewing seems to be the defining feature of North American brewing.” [Via Shut Up About Barclay Perkins]

2 Responses to Craft brewers, artisans, fake brewers – you can’t tell them apart without a scorecard

  1. Gary Gillman May 12, 2014 at 10:17 am #

    Stan, there is only one way to resolve the conundrum of proper definition: the beer itself. The path to praise, should praise there be, is to the beer itself, not the brewery, not whether the brewer is bricks-and-mortar, not the scale, not the technology. This is how it was at the “beginning”, in 1977, when people hardly gave a thought to origin: Coors Banquet (huge brewer) was widely admired, and it was better then IMO), Guinness Extra Stout was widely admired, and it was excellent then IMO, Courage’s cask beers in England were loved (huge brewery), so was Ind Coope Burton Ale (huge brewery), draught Bass, etc. This is the only bright line and we need to return to it.


  2. Sam Tierney May 19, 2014 at 10:28 pm #

    Interesting juxtaposition here, as Bison does not brew their own beer but talks about how others are not craft, and then some of the Belgian greats give a particularly harsh treatment of contract brewers. As a brewer, I find contracting more bothersome, but for the same reason that I find most industrial brewing bothersome (lack of identity and genuineness) so I guess it’s really much the same.

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