From All About Beer (and to quote myself), Vince Cottone did not envision in 1984 “that his terminology would work its way so deeply into American beer culture, that craft beer would be used both as a marketing term and an anti-marketing term, or that some would still embrace at least parts of his rather specific definition, and others would find their own entirely different one.”
Oh, and spread around the world.
h/T @BarMas