However, “craft” is not relevant to size (unless someone has changed the English language when I wasn’t looking). Furthermore, by any standard definition of craft, the fact that “North American Industrial Brew does accomplish a few things True Beer can’t: it is made to ship and store well. As such, it is technically as flawless as beer can be” sounds pretty much like a craft brewery to me.

I see his point that not all microbreweries produce “true beer” (as arbitrary a definition as I’ve ever seen), however, since craft has nothing to do with size, he misses the boat going the other way. I would think something like traditional microbrewery or quality microbrewery would be a better description than a craft brewery.

I do not have a great problem with Cottone, but rather with the Brewer’s Association and the nonsense they have published, as well as the opportunistic microbreweries that use this nonsense to wrap themselves in the “craft” flag. I’ve seen the “I Am a Craft Brewer” film on Youtube and it reminded me of the “workers paradise” films the Soviet Union used to produce.

Right now, in the Spanish version of my blog , we are discussing the very same thing a definition of “craft beer” (we haven’t found one yet, and I doubt we ever will, but it doesn’t matter).