Beer predictions from 1998 that are not embarrassing

All About Beer Magazine 1998

I did not find what I was looking for earlier this week thumbing through wrinkled pages of All About Beer magazines (a reminder of the time it rained a lot in New Mexico — shout out to “Better Call Saul” fans — and our garage flooded), but I did find a story from 1998 making predictions about what’s next.

(Being old and a creature of habit, I will likely continue to dig through boxes of paper, magazines included, when I am poking into the past. You don’t have to. The resurrected All About Beer archive, which as I type this goes back to 2002 and continues to grow, will serve you better.)

I love these sorts of stories, because they get things wrong and make us laugh. Except this one actually stands up surprisingly well.

Here’s the tl;dr version:

1. Macro micros are out; local beers are in

2. Lagers, lagers everywhere
Some came true faster than others

3. Domestic imports
”Foreign” beers would be brewed in the US

4. Here come the Corona clones

5. New beer hot spots, and must-have beers

6. Blurring the distinctions between micro-breweries and brewpubs, between contract breweries and brick-and-mortar breweries.

7. Mergers and buyouts will continue

And now, Greg Kitsock wrote, “let’s go out on a limb . . .”

8. Great availability of craft beer in cans

9. Non-alcohol craft beers

10. Small brewery-distilleries

He picked the right limb.

The ‘brewer of tomorrow’ is 59 years old

Parts of this press release could have appeared in print in 1988 (at least in the United States), or during any of the last 30-plus years. I’m posting it in total, but if you’re feeling busy here is a summary:

– The winner of the competition did not come for Generation Z or Generation Y, but Gen X.
– He brewed a 16% ABV stout, the strongest beer ever to win a CAMRA award. It aged for five years before it was judged.
– It was the first beer he brewed.
– He’s going to start a brewery.

But of course . . .

And now the press release.

The “brewer of tomorrow” has been unveiled at the Great British Beer Festival at the first-ever homebrew competition hosted by the prestigious event.

Berkshire brewer Stephen Folland, 59, took home the crown with his beer “Doggy in the Woods” – a 16% full bodied stout – which is the strongest beer to ever win a CAMRA award.

Christine Cryne, one of the judges said: “This beer was remarkably drinkable for its alcohol strength. Our overall feedback was WOW.”

Stephen will be invited to commercially brew and sell his winning beer with the Head Brewer at Brewhouse & Kitchen in Worthing, who will work with him to adapt the recipe for a 500L brewkit. He will have the chance to brew his winning beer on site, which will be sold and distributed across local CAMRA festivals.

Folland, who made the beer in 2017 and has left it to age for five years said: “I’m stunned and delighted. This is the first beer that I’ve ever brewed, and I can’t believe a beer of this strength won. I’m about to move to Cornwall and will be setting up a microbrewery there, so this is a fantastic accolade to receive.”

Gail Bunn, Marketing Manager at Brewhouse & Kitchen said: “We’re extremely proud to be involved in this exciting competition as developing home brewers into ‘award-winning’ commercial brewers is at the heart of what we do.”

London’s Mark Sanderson’s Crooner was named runner-up in the competition, which is a 3% mild. Judges said the mild was “perfectly brewed” and “drank stronger than its alcohol content”. It was also described as incredibly “more-ish”.

Sanderson will receive a grand prize of a year of free beer thanks to Beer52, sponsors of this year’s festival.

Ruaraidh Macpherson, Head of Partnerships at Beer52, said:?”We are thrilled to be supporting the inaugural Homebrew Competition at this year’s Great British Beer Festival. With many talented homebrewers in our community, we are aware of the dedication and innovation required to make a successful homebrew. Perhaps they’ll even feature in a future Beer52 case!”

The bronze winner in the competition was Thomas Corry for his Margarita Gose – which shocked the judging panel as a beer “completely different to other beers that were tasted”.

Corry said: “I wanted to see how cocktails could be merged with beers. The gose style has a salty backbone, and I wanted to meld that with a sour margarita, so I incorporated orange and lime hop profiles.”

Cryne said: “It was a remarkable interpretation of a margarita in a beer form, and this particular beer would be really attractive to a new audience. It is perfect for summer drinking at the Great British Beer Festival.”

Corry will receive four free VIP tickets to next year’s festival as his bronze prize.

The competition spanned across 12 different beer styles, from milds and IPAs to barley wines and porters. There was also a special “Thank Brew” category where homebrewers tried their hand at the limited edition 3.5% ABV pale ale, which was created in celebration of the Platinum Jubilee to raise money for charitable causes.

The “Thank Brew” winner, Stuart Betts from Dudley, received a special category prize for his beer “I hate silica finings”, and will get the chance to travel down to Southwold for a Brew Day at Adnams.

Cryne added: “The judges were impressed by the quality of all of the category winners. There was a good range of beer styles complexity and attention to detail, and anyone who made it into the final 12 should be highly commended.”

Catherine Tonry, GBBF Festival organiser said: “We’re incredibly excited to be crowning the winner of CAMRA’s first ever national homebrew competition at this year’s festival. We all know that some of the very best beers in this country begin from humble origins, and it’s very likely that the best beers of tomorrow will be found among today’s homebrewers.”

Which one is the IPA?

Which one is the IPA?

If you guessed the beer on the far right, sorry, you are wrong.

The styles, left to right at Angry James Brewing Company in Silverthorne, Colorado, are: IPA, a hoppy light lager, German pils, and hefeweizen (a very good one, in fact).

When I asked, before ordering, if Tricentric IPA (the beer on the left) was a see-through beer the man behind the bar did not hesitate. “West Coast IPA.” That’s the world we live in.

No, not that kind of beer pop-up

Hugh John's Pop-up wine book
The Pop-up Wine BookThe other day, Em Sauter at Pints & Panels tweeted, “Would love to do a book filled with illustrated drawings of the best places to drink beer around the world. This is my favorite from Brussels- A la Mort Subite.” And posted a drawing of said drinking establishment.

I suggested an additional idea: How about a pop-up book?

What came to my mind when I saw her drawing of Mort Subite and thought about what her vision of McSorley’s Old Ale House might look like was “The Pop-Up Wine Book” by Hugh Johnson, published in 1989. We have many pop-up books, and this is one of the least engaging. In fact, it has been so long since I opened it that I had forgotten there is only one building, the “chateau,” inside.

What I am really wishing for is something better, with both breweries and pubs/cafes/taverns/saloons/taprooms. It should be a really fat book.

And you may ask yourself, ‘Well, how did I get here?’

Fog

Perhaps the wires in my brain simply got crossed this week. I have no interest in commenting on the news after news after news related to the business of beer that just keeps coming. (Take a look at Brewbound and keep scrolling if you think you missed something. Or, if you recently did something you feel you should be punished for, go directly to Beer Twitter.)

Instead my thoughts keep going back to June of 2020, when economists Lester Jones (National Beer Wholesalers Association) and Bart Watson (Brewers Association) discussed what was going on with beer sales only a few months after the world shut down. Jones planted this seed:

“When you look how the brewing industry has evolved . . . in that 2008, 2010 recession we saw a lot of different business models. We saw people who were a little bit more of the taproom model, where they wanted to be small, they wanted to be local. They had certain business models they were pursuing. Then you had players who were a little more lifestyle oriented, and they were the guys working on their second careers. They were doing it for a lifestyle versus other people who were doing it for a living.

“I think at this point we’re going to see a division in the industry as the people who were in it for the lifestyle of having a small little brewpub in a local community versus the people who were in there with the intentions of growing a real brewing business, widely distributed, with a widely recognized brand. These two business models are going to split off. This is the event that will do it.”

The beer business and culture. Culture and the beer business. Can they be separated?