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Why Wilko Bereit is my new beer hero, and other Monday links

MONDAY BEER LINKS, MUSING 07.20.15

While waiting for interesting posts that might result from the 2015 Beer Bloggers Conference in Asheville …

CRAFT Magazine – An embodiment of the German craft beer zeitgeist?
I posted a photo of the cover of this new magazine after Barry Masterson broadcast it via Twitter. He was followed up with this rather complete summary of what’s in the magazine. Now I really wanted to buy a beer from Wilko Bereit: “He wants to expand, but no more than 4000 HL a year, as he wants to stay micro. He uses only organic ingredients, but does not care for certification for his beers, as he just does it because he feels the beer tastes better, not to gain any marketing advantage. He and his partner talk to every one of their 70 customers selling their beers, as communication and partnership is key. But I do him a disservice. He don’t like using the craft label, at least in the German sense, as he considers it a term that is too, well, unthinking.” [Via The Bitten Bullett]

Smell your beer. Does it reek of gimmickry?
Joe Stange elaborates on his thoughts about “sincere beer” (linked here a couple of weeks ago). He poses a bunch of questions, and here are a few:
– Do you know where your beer is made? Are you sure?
– Is the label clear about the beer’s origins? Is it clear about the ingredients?
– If the beer is made locally, does the name include a foreign city?
– Any yeast in there? Is the beer alive, or merely embalmed by refrigeration?
– Would your grandpa have liked it? Do you think it might still be around for your own grandkids to try one day?

He also did some wondering out loud that I answered on Twitter: “That reminds me of one of the classic pieces of advice for writers, which I received as a young reporter: Imagine your reader. Name him. Talk to him. I wonder if many brewers imagine their drinker.” On Thursday the answer was Nathan Zeender at Right Proper in DC, and on Friday it was Rod Murray the The Public House down the road in Rolla. I’m pretty sure I could crank out one a day for a very long time. [Via DRAFT]

Beer with a Sense of Place.
One convert at a time. [Via The Public]

Tapped in: Craft and local are powerful trends in the beer aisle.
“According to a recent Nielsen study of craft beverage alcohol conducted online by Harris Poll, 35% of adults 21 and older say they’re more interested in trying an adult beverage labeled craft. Among men 21-24, that figure jumps to 46%. But craft can often mean different things to different consumers. Overall, most people who buy alcohol are most likely to associate the term with three main traits as it relates to alcoholic beverages: a) coming from a small, independent company (56% of people surveyed); b) part of a small batch (50%); c) handcrafted (43%).

And, “22% of beer drinkers said they think the importance of being made locally has grown over the last couple of years, compared with 14% of wine drinkers and only 5% of spirit drinkers.” [Via Nielsen]

Pabst will brew beer again in Milwaukee at site of historic brewery.
Not to be a curmudgeon — after all, I’m a sucker for a feel good story and like the idea of Pabst actually making some of its own beer, brewing it the city where it was born, tapping into historic recipes — but the brewery and tasting room will have five to 10 employees. When Pabst closed its Milwaukee brewery in 1996 it eliminated the last 250 jobs. In the 1960s, according to The New York Times, there were thousands of brewery workers in the local union (that included workers at several other breweries). [Via Milwaukee Journal Sentinel]

PBR is dead.
Not so sure about this, but an interesting companion to the story above. Plus, for this line “Not only did the new beer (Narragansett) lack the metallic aftertaste of PBR, it exuded authenticity rather than irony.” [Via NY Post]

Toppling Goliath brewery puts Decorah Iowa on the beer map.
“Taproom manager Todd Seigenthaler estimated that 80 percent of the people who walk through the doors of Toppling Goliath’s taproom are out-of-towners.” And it’s not liking getting to Decorah is easy. Interesting report about how beer tourists (and Internet noteriety) have created interest among local in their hometown brewery. The story really should have included the rather public dispute between owner Clark Lewery and brewer Mike Saboe, who wrote the recipes for what turned out to be a silly number of cult beers. Saboe left the brewery in February and did not return to brew until last month.
[Via Chicago Tribune]

Tasting notes are really bad, aren’t they?
If this is true for wine it is likely true for beer. “Tasting notes scare people away from wine.” [Via jamie goode’s wine blog ]

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Hopstate NY: 2015, not 1879

Imagine Iowa without corn, or Illinois without soybeans.

That’s what it would have been like in the 1870s to think of New York without hops. By 1879 New York grew 80 percent of American hops. Four years later, The Western Brewer provided an industry overview: “It will be seen that in 1850 hops were raised in 33 States and Territories; in 1860, in 37; in 1870 in 36; in 1880 but 18. … It remains to be seen whether California, Oregon, and Washington Territory will increase their production; or, in a few years, drop off as so many others have done. It is probable that New York will always remain the banner hop state.”

Instead, within 10 years the Pacific Coast produced more hops than New York, and by the time Prohibition began New York farmers grew less than 4 percent of the national crop. This happened for multiple reasons: lower yields in New York than on he West Coast, hop disease issues, higher labor costs, and small inefficient operations.

Hop Growers of America estimates New York farmers strung 250 acres of hops in 2015, two-thirds more than in 2014. That’s considerably less than the 39,072 acres in 1879, when 10,000 New York farmers harvested 21.6 million pounds, but the pace of expansion has picked up. The first commercial field to operate since 1954 was planted in 1999, but 11 years later farmers harvested only 15 acres.

“We have a real mix of people,” said Steve Miller, hired by the Cornell Cooperative Extension in 2011 as the state’s first hop specialist. “There are only a couple of growers who’ve had hops in for more than 10 years in the state. The vast majority of growers have only had them in for a year or two.”

Last year, Miller estimated there are now about 75 farmers there with two to five acres of hops, and most have the potential to expand. Yields on farms with mature plants have topped 1,500 pounds per acre. In 1879 the average was 554. “It’s based on people becoming growers, not hobbyists,” Miller said. “People who have knowledge and equipment and barns.”

The state of New York supports this revival in a variety of ways, including funding Miller’s research. So has Brewery Ommegang outside of Cooperstown. From the time Ommegang opened in 1996 its press releases mentioned it is located in the former center of U.S. hop growing. This always seemed a bit curious, because at the time nobody in New York was growing hops and you wouldn’t describe any of Ommegang’s beers as hop focused. Although the brewery recently released its first IPA and brews a range of hop forward pale ales, hops still aren’t what you think of first when somebody says Ommegang.

Ommegang posted the photo above last month, showing the small hop yard at the brewery. It is growing test varieties for the Cornell Extension program and will trial them in beers. The brewery also bought one and a half tons of New York hops last year. A good portion of those went into Hopstate NY, a pale ale released only in New York state a couple of weeks ago. It is brewed with Cascade, Nugget and Chinook hops, so it is brimming with citrus aroma and flavor, its resin character lingering beyond the finish.

No melon or blueberry or other exotic New New World aromas or flavors, but something different than New York hops offered in 1879.

A bit of disclosure: We don’t live in New York. I was able to taste the beer because the brewery sent me some. I certainly would buy it if I lived in New York. I won’t claim that at first sip, or third for fourth, that I thought, “Oh, this tastes of New York” (or the rolling hills around Coopertown, of which I am quite fond). But I could see it becoming a familar taste. One of place.

Last month when I was in California I had a lengthy — rambling, you might say — conversation with Brian Hunt at Monnlight Brewing about what makes a beer relevant. I’m going to be a while sorting that out, but I’m pretty sure than Hopstate NY is an example of relevant.

Thinking outside the brown bottle

Jester King Le  Petit PrincePardon the length, but I’m posting the entirety of the email that Jester King Brewery sent out yesterday. Thoughts after the message.

Earlier this year, we began experimenting with packaging some of our beer in green bottles. We started by taking a portion of our February batch of Le Petit Prince Farmhouse Table Beer, and naturally conditioning it in bottles like the one seen in the photo above. After three months of conditioning, we’re quite pleased with the results! We started selling “green bottle Le Petit Prince” in our tasting room this past weekend, and we plan on packaging some of our upcoming batches of Noble King and Mad Meg in green bottles. We’re excited to see where this experimentation takes us! For now, Le Petit Prince in green bottles is only available at our tasting room, and we still have Le Petit Prince available in brown bottles like before.

So why are we doing this?

Here’s our head brewer Garrett Crowell’s explanation:

“My pursuit of the use of green bottles stems mostly from the character of all of my favorite beers. Cuvee de Jonquilles, Blaugies, Thiriez, Fantôme, Cantillon, Dupont, all use green bottles. I’ve had brown bottle versions of some of these beers, and have had them on draft as well and there is an element missing from those versions that the green bottles have. While green bottles permit the risk of light struck/skunky character, I feel they add character, even beyond skunkiness. So many breweries have attempted to mimic the classic Saison Dupont yeast profile, and I feel what is most often missing is the light struck character that is integral to the profile of that beer.

Beer is as delicate as wine. Pasteurized, shelf stable beer has dumbed down beer consumers into believing that something will still taste fresh after leaving it in the trunk of their car, or in the sun, etc. Hopefully, green bottles will emphasize that our beer is a living thing, and that the way it’s treated will significantly alter the experience one can have with it.

I feel that beer is losing individuality through structure, and the expectation to fulfill guidelines. I absolutely like skunky beer, oxidized beer, or “flawed” beer. We allow our beer to pick up “peripheral” character that deviates from guidelines, whether it’s a bit of oak, Brettanomyces, or lactic acidity. Horse barn, goat sweat, and brett character are embraced, yet skunkiness is considered a flaw. If the way I create, and eventually package a beer renders it unfit for BJCP guidelines, then I consider that a success and furtherance of creativity. I feel as though the status quo of brewing is to find a set of guidelines, create a product that fits within them, enter a competition, and receive an award. It reminds me of standardized testing from grade school. Students spend half the year learning how to take a test, and creativity is suppressed for the sake of passing test scores.

I understand that green bottles and light struck character are going to be a challenge for most beer enthusiasts. I think we’re in a unique and important position to break down some of the indoctrination that is present and document something truly beautiful and unique.”

                  — Jester King Head Brewer Garrett Crowell

I think this is brilliant, even though I’m the guy who doesn’t like to buy Saison Dupont “off the shelf.” I usually ask if the store has unopened cases and if I can have a bottle from one of them, and then expect to see it put quickly into a paper bag. I hurry it home and store it in the dark. My dermatologist wishes I was as careful with myself.

(A couple of weeks ago at Country Boy Brewing in Lexington, Kentucky, when customers who had picked up bottles from a special release left them sitting in the sun on another part of the table where we were sitting I unobtrusively shoved them into the shade. And these were brown bottles. Heck, I’m careful where I put glasses of pilsner on a sunny day.)

So my palate doesn’t necessarily align with Crowell’s. Skunkiness generally masks other flavors I prefer from beer — I typed generally because I’m willing to concede that just above threshold it may add complexity. But that’s me. And if I want Petit Prince in a brown bottle I can still get it. Looks like a win-win, because I’m for anything that emphasizes that “beer is a living thing, and that the way it’s treated will significantly alter the experience one can have with it.”

Session #98: Cans, bottles or aroma?

The SessionHost Nathan Pierce has asked contributors to write about Cans or Bottles for The Session #98?

A dozen years ago Oscar Blues founder Dale Katechis was pretty much out their on his own, advocating that small breweries could package their beers in cans. His was Dale’s Pale Ale. He turned out to be right and his empire just keeps growing.

At the time, I had this question for him: “What about the aroma (hops and malt) you that we expect and enjoy from a beer like this?”

And he had this answer: “Well, no, not directly from the can. I tell people, when I drink a LaChouffe, I don’t drink it right from a bottle. I pour it into a glass. People see the can and think they need to drink right from it. You’d never drink a full-flavored beer from a bottle. This is a better, safer package than a bottle. It’s draft beer in a mini-keg, and you don’t drink draft beer right from a full-size keg.”

It hasn’t exactly worked out like that. People drink Heady Topper and La Cumbre Elevated IPA directly from cans. I’m a fan of beer in cans done right (they still don’t make bad beer or badly packaged beer better) for all the reasons you are bound to see elsewhere today. But I’m also a fan of beer aroma, and I’m not inclined to want to stick my nose up to that half-inch wide opening in the can and inhale deeply. That would definitely be fussing.

Granted, hop aromas (citrus, resiny, fresh berries) burst out of that opening when you pop open 21st Amendment’s Down to Earth Session IPA. It tastes fine right out of the can. But it has more aroma and flavor poured into a glass. It is more complex, yet at the same time seems less demanding. That makes for a good session beer, with aroma and flavor when you want to pay attention, but not so needy that you can’t keep paying attention and instead can do something else, like engage in conversation.

More hops, because, maybe, more West Coast IPAs

MONDAY BEER LINKS, MUSING 03.16.15

Procedural note. We are on holiday. This was written last week (so pardon any overlaps with Boak & Bailey) and appears today through the wonders of technology. I have turned comments off because although I trust that everybody would remain civil in my absence maybe I don’t, really.

Heaps more hops.
Hops Products Australia is going to spend about $10 million US to expand production by 50 percent over the next three years. Every hop helps, but some perspective: Australian farmers harvested just north of 1,000 acres last year, so if all of Australian production were to grow 50 percent that would be 500 more acres. Farmers in the American Northwest are adding more than 5,000 acres in 2015, and it will cost a lot more than $10 million. No flag waving here, just noting how fast demand for “aroma” hops has exploded. This is HPA’s “first significant capital investment in land, plant and equipment in 20 years” simply because demand didn’t warrant it before. Australians grow some lovely hops. I’ve only had the newest, Enigma, in a couple of beers, but it seems to have a bright future. [Via The Crafty Pint]

Young and Old – How We’ve Grown: The Darwin Link pt II.
The Pub: Where Grown-Ups Make Friends.
New York: Last Bar Seat, Allen Street Pub, Albany.
Snugs. Taprooms. Dark milds. Sitting among houses on a side street. Friends made. These things all still exist. [Via Beer Compurgation, Boak & Bailey, A Good Beer Blog]

Understanding farmhouse ale.
I was already thinking Lars should write the “Indigenous Beer: Brittany to the lower Volga, from the Alps to the Arctic Circle” book. “Beer in the farmhouse context was a lot more than just an alcoholic drink, in that it played a number of deeply important roles in social and religious life.” Video above a fascinating look at farmhouse brewing in Russia. [Via Larsblog]

You’re drinking your beer too cold – and here’s why.
Long time ago, like before Miller Lite was available nationally, when I worked nights about once a week we’d leave the office for our mid-shift meal. When we went to a place that served beer, which was likely Pabst, one member of our group would immediately order two beers after he was seated. He did not do this so the second beer would be at a proper temperature — an approach suggested in this story — but because in his experience it always took too long for the second beer to arrive. In fact, I’m pretty sure his second never had time to reach the “proper” drinking temperature. [Via Chicago Tribune]

A Disruptive Influence?
Ah, yes. The elephant in the room. Cue Jason Isbell.
[Via Boak & Bailey]

How the West Coast-Style IPA Conquered the World.
Stories like this always make me wonder where Bell’s Two-Hearted Ale, first brewed in 1992, fits in the converstation. And reminds me that Bell’s brewed a beer it called Big Head for the 2008 Craft Brewers Conference in San Diego and called it a “San Diego Ale.” [Via First We Feast]

German Craft Beer at the Crossroads? Beer Observations 2015.
If Germany really is at a crossroads, then it all happened much faster than here in the US. My guess is the conversation has just started. Oh, yeah, and I found this thought particularly interesting, “Hamburg is steadily approaching equal footing with Berlin quantitatively, and in qualitative terms may even have already nosed ahead.” [Via Mixology]

Full Sail Sells to Private Equity Firm — What Does it Mean?
A bit of logistics I hadn’t considered: the fact that a private equity firm bought Full Sail meant there was no brewery (as there would be if a large entity like Anheuser-Busch had come knocking) “means that they need all our employees.” There are multiple big pictures to consider, including the future of good size brewing companies (like Full Sail). But one picture should be clear. Local breweries are not in danger. One hundred and fifty-nine brewpubs opened nationwide last year, the most since 1997. Private equity firms are not going to be taking them over. They are often small, and some will go out of business because local businesses do. Kind of like hamburger joints (threw that one in for Joe Stange). But others will open. [Via All About Beer]

How Lagunitas dodged a drug bust to become a craft beer powerhouse.
A lovely long read, and just in time for St. Patrick’s Day. [Via Mashable]

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